Advertising and the Business of Brands

Advertising and the Business of Brands

Author: Bruce Bendinger

Publisher: Routledge

Published: 2009

Total Pages: 0

ISBN-13: 9781887229388

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Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.


Turning the Tide on Poverty

Turning the Tide on Poverty

Author: Lionel J. Beaulieu

Publisher: Routledge

Published: 2019-04-15

Total Pages: 154

ISBN-13: 1351623427

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This book highlights the experiences of 14 high poverty communities in the rural South that accepted the invitation to be part of the Turning the Tide on Poverty (Tide) initiative. While history would suggest that impoverished places have limited capacity to make good things happen, Tide demonstrated otherwise. This volume is a testament to the positive work that can be realized when people from all walks of life are accorded the opportunity to discuss, deliberate, and act on strategies designed to improve the lives of rural people and places in the South. The message is clear: when local residents are provided a safe space to weigh in on local issues and asked to give respectful consideration to the views of others in their community, they create pathways for spurring positive changes. Simply put, civic engagement propels people to do more for their community and instils in them a sense of hope for what can be accomplished when local people work together. This book was originally published as a special issue of the journal Community Development.


Rural Housing and Economic Development

Rural Housing and Economic Development

Author: Don E. Albrecht

Publisher: Routledge

Published: 2017-12-01

Total Pages: 349

ISBN-13: 1351706292

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Housing is crucial to the quality of life and wellbeing for individuals and familes, but the availability of adequate or affordable housing also plays a vital role in community economic development. Rural areas face a substantial disadvantage compared to urban areas in regard to housing, and this book explores these issues. Rural Housing and Economic Development includes chapters from nationally known experts from throughout the U.S. to provide insight to help understand and address the difficult housing concerns within rural areas. The chapters cover a variety of issues including housing for rural minorities, the extent of and problems associated with mobile home dwelling, the extent to which affordable rental housing is available in rural areas, the rapidly growing elderly population, and the housing consequences of rapid population and economic growth associated with energy development. The authors not only describe various housing problems, but also suggest policy approaches to more effectively address them. This book will be a vital resource to policy makers at the local, state or national level as they grapple with difficult rural housing problems. Researchers and professionals dealing with housing issues will also benefit from the insights of these experts while the book will also be appropriate for upper level undergraduates or graduate students in courses on housing or economic development.


Client Psychology

Client Psychology

Author: CFP Board

Publisher: John Wiley & Sons

Published: 2018-02-19

Total Pages: 340

ISBN-13: 1119440904

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A Client-Centered approach to Financial Planning Practice built by Research for Practitioners The second in the CFP Board Center for Financial Planning Series, Client Psychology explores the biases, behaviors, and perceptions that impact client decision-making and overall financial well-being. This book, written for practitioners, researchers, and educators, outlines the theory behind many of these areas while also explicitly stating how these related areas directly impact financial planning practice. Additionally, some chapters build an argument based solely upon theory while others will have exclusively practical applications. Defines an entirely new area of focus within financial planning practice and research: Client Psychology Serves as the essential reference for financial planners on client psychology Builds upon and expands the body of knowledge for financial planning Provides insight regarding the factors that impact client financial decision-making from a multidisciplinary approach If you’re a CFP® professional, researcher, financial advisor, or student pursuing a career in financial planning or financial services, this book deserves a prominent spot on your professional bookshelf.


Introduction to Housing

Introduction to Housing

Author: Katrin B. Anacker

Publisher: University of Georgia Press

Published: 2018

Total Pages: 497

ISBN-13: 0820349682

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This foundational text for understanding housing, housing design, homeownership, housing policy, special topics in housing, and housing in a global context has been comprehensively revised to reflect the changed housing situation in the United States during and after the Great Recession and its subsequent movements toward recovery. The book focuses on the complexities of housing and housing-related issues, engendering an understanding of housing, its relationship to national economic factors, and housing policies. It comprises individual chapters written by housing experts who have specialization within the discipline or field, offering commentary on the physical, social, psychological, economic, and policy issues that affect the current housing landscape in the United States and abroad, while proposing solutions to its challenges.


Nutritional Sciences

Nutritional Sciences

Author: Michelle McGuire

Publisher: Cengage Learning

Published: 2017-02-14

Total Pages: 736

ISBN-13: 9781337628877

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Crystal Clear Science + Compelling Applications = A Balanced Program for Teaching and Learning Now updated with the 2015 Dietary Guidelines for Americans, NUTRITIONAL SCIENCES: FROM FUNDAMENTALS TO FOOD, 3rd Enhanced Edition clearly explains the scientific principles underlying nutrition while incorporating applications to promote a complete understanding of core concepts. This integrated approach provides a strong science foundation in a context relevant to students' daily lives and their careers. Supported by an impressive visual design, engaging case studies and interactive digital resources, NUTRITIONAL SCIENCES offers a unique, balanced program for teaching and learning. A Table of Food Composition booklet is included.