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Author: Jon Barwise
Publisher: MIT Press (MA)
Published: 1983
Total Pages: 384
ISBN-13:
DOWNLOAD EBOOKIn this provocative book, Barwise and Perry tackle the slippery subject of meaning, a subject that has long vexed linguists, language philosophers, and logicians.
Author: Patrick Barwise
Publisher: Harvard Business Press
Published: 2004
Total Pages: 238
ISBN-13: 9780875843988
DOWNLOAD EBOOKIn this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Author: Vassilis Papadakis
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 315
ISBN-13: 1461561957
DOWNLOAD EBOOKOver the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.
Author: Henry Thornton Craven
Publisher:
Published: 1870
Total Pages: 458
ISBN-13:
DOWNLOAD EBOOKAuthor: Jon Barwise
Publisher: Cambridge University Press
Published: 2017-03-02
Total Pages: 409
ISBN-13: 1107168333
DOWNLOAD EBOOKThis volume makes the basic facts about admissible sets accessible to logic students and specialists alike.
Author: J. Barwise
Publisher: Cambridge University Press
Published: 2017-03-02
Total Pages: 912
ISBN-13: 1107168252
DOWNLOAD EBOOKThis book brings together several directions of work in model theory between the late 1950s and early 1980s.
Author: Patrick Barwise
Publisher: SAGE
Published: 1988-11-24
Total Pages: 221
ISBN-13: 1849207208
DOWNLOAD EBOOKThis book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author: Patrick Barwise
Publisher: John Wiley & Sons
Published: 2011-09-19
Total Pages: 185
ISBN-13: 0470976500
DOWNLOAD EBOOKStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
Author: Patrick Barwise
Publisher: Penguin UK
Published: 2020-11-19
Total Pages: 528
ISBN-13: 0141989416
DOWNLOAD EBOOKThere's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back. The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.
Author: Jon Barwise
Publisher: Cambridge University Press
Published: 1997-07-28
Total Pages: 292
ISBN-13: 1316582663
DOWNLOAD EBOOKInformation is a central topic in computer science, cognitive science and philosophy. In spite of its importance in the 'information age', there is no consensus on what information is, what makes it possible, and what it means for one medium to carry information about another. Drawing on ideas from mathematics, computer science and philosophy, this book addresses the definition and place of information in society. The authors, observing that information flow is possible only within a connected distribution system, provide a mathematically rigorous, philosophically sound foundation for a science of information. They illustrate their theory by applying it to a wide range of phenomena, from file transfer to DNA, from quantum mechanics to speech act theory.
