Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Author: Wilson Ozuem

Publisher: Universal-Publishers

Published: 2019-11-15

Total Pages: 386

ISBN-13: 1627347402

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This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.


Aussie Stem Star: Eddie Woo

Aussie Stem Star: Eddie Woo

Author: Rebecca Lim

Publisher:

Published: 2021-04

Total Pages: 168

ISBN-13: 9781925893403

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Age range 9 to 14 Aussie STEM Stars is an inspiring children's series that celebrates Australia's experts in Science, Technology, Engineering and Mathematics Eddie Woo has already packed a lot into his short life. Australian High School Maths teacher, education ambassador and advisor, author, TV Host and YouTube sensation, Eddie has been putting the magic in maths for the past ten years, allowing students to learn in creative and practical ways, and being at the forefront of school-based integrated STEM education. His is an inspiring story of empathy, generosity, mentorship, personal connection, and overcoming adversity. In 2012 Eddie began to film his classroom lessons for a sick student, and put them up on YouTube, on his 'WooTube' channel. This became a valuable mechanism for students to direct their own learning at a pace that suited them. 'WooTube' now has over 1 million subscribers around the world. On discovering that teachers in training found his videos an invaluable window into actual classrooms and what exemplary teaching looks like in action, he created a separate channel where teachers can share their expertise. Eddie is well known across Australia as an advocate for teachers and the importance of teaching. He has written for and been featured in specialist teaching press and in national and international media; served on on education advisory boards; given TED talks; published his own books; and won numerous awards, including Australia Day Local Hero of the Year and being named as one of the world's Top 10 teachers.


A Scientist Like Me

A Scientist Like Me

Author: Shini Somara

Publisher: Hachette UK

Published: 2021-03-18

Total Pages: 34

ISBN-13: 1526362031

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Electrifying illustrations and an empowering story combine to introduce young readers to the world of science, observation and problem-solving. There's NOTHING that Ruben doesn't find fascinating. Why do leaves change colour? What makes ice cream melt? On a trip to the beach with his mum, he discovers how the world works and the brilliant scientists who have helped us understand it. Maybe he can try out some awesome experiments and become a scientist too? With pages encouraging kids to try out their very own science experiments such as germinating seeds and writing with invisible ink, this brilliant picture book written by scientist and TV presenter Dr Shini Somara unlocks a love of science and celebrates women in STEM. The second book in an exciting new series. Also available: - An Engineer Like Me - A Coder Like Me - A Mathematician Like Me


Business Ethics

Business Ethics

Author: Joseph W. Weiss

Publisher: Cengage Learning

Published: 1998

Total Pages: 366

ISBN-13:

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Integrating late 20th-century issues from the complex workplace, this text spotlights major contemporary and international topics in business ethics. Following the premise that though ethical issues change, ethical principles remain constant, the text equips readers with practical guidelines to apply to the ethical dilemmas they will ultimately face.