Surveying Your Arts Audience
Surveying Your Arts Audience

Author:

Publisher:

Published: 1985

Total Pages: 88

ISBN-13:

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Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)

Audience Engagement in the Performing Arts
Audience Engagement in the Performing Arts

Author: Ben Walmsley

Publisher: Springer Nature

Published: 2019-09-11

Total Pages: 254

ISBN-13: 3030266532

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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Understanding Audience Engagement in the Contemporary Arts
Understanding Audience Engagement in the Contemporary Arts

Author: Stephanie E. Pitts

Publisher: Routledge

Published: 2020-09-23

Total Pages: 214

ISBN-13: 1000167356

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Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.

Social Indicators
Social Indicators

Author:

Publisher:

Published: 1980

Total Pages: 652

ISBN-13:

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Introductory material and statistical tables on 11 topics, e.g., public safety, social participation, and use of leisure time. Appendixes include sources used and glossary. Index.

Museum Management and Marketing
Museum Management and Marketing

Author: Richard Sandell

Publisher: Routledge

Published: 2007-04-11

Total Pages: 449

ISBN-13: 1134156006

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

The Museum
The Museum

Author: Michael S. Sharpiro

Publisher: Bloomsbury Publishing USA

Published: 1990-07-24

Total Pages: 400

ISBN-13: 0313387885

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This critical bibliography of museum studies comprises an organized collection of essays on the various types of museums--art, natural history, history, science and technology, and folk--and on general aspects--collections, education, exhibitions, etc.--that cut across the media. Most of the essays are cogent, substantial if not comprehensive, and clear. The editor has taken care to see that they follow a similar format of historical essay followed by a full bibliography of items discussed. Library Journal As the number of museums in the United States has grown to more than 6500 in this century, the museum profession has experienced similar growth. In addition to academic training and accreditation programs in the field, an expanding body of literature on museum history, philosophy, and functions has evolved, little of which has received the critical attention it deserves. This reference volume serves as an up-to-date guide to this wealth of literature, identifying and evaluating works that introduce the general reader, the museum studies student, and the beginning professional to the history, philosophy, and functions of museums. The volume presents a series of informative, historical outlines and critical bibliographic essays on all aspects of museum history, philosophy, and functions. Contributors treat such subjects as art museums, natural history museums, science and technology museums, history museums, collections, exhibition, education and interpretation, and the public and museums. Each chapter consists of an introductory historical narrative, a survey of sources, and a bibliographic checklist that contains cited and additional sources. A set of appendices include a geographically organized bibliography of museum directories, a guide to archives and special collections, and a selective list of museum-related periodicals. The book concludes with a comprehensive general subject index. This work will be an important reference tool for museum professionals and cultural historians, as well as for courses in museum studies. It will also be a valuable addition to both academic and public libraries.