Audience Attitudes Toward 500 Channel Cable Television Systems
Author: Shufei Kime
Publisher:
Published: 1994
Total Pages: 136
ISBN-13:
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Author: Shufei Kime
Publisher:
Published: 1994
Total Pages: 136
ISBN-13:
DOWNLOAD EBOOKAuthor: Sloan Commission on Cable Communications
Publisher: New York : McGraw-Hill Book Company
Published: 1971
Total Pages: 280
ISBN-13:
DOWNLOAD EBOOKAuthor: Gene F. Jankowski
Publisher: Oxford University Press
Published: 1996-11-21
Total Pages: 252
ISBN-13: 0195344413
DOWNLOAD EBOOKIn recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and fiber optics. But in Television Today and Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former top executive at CBS--tell a different story. They predict a bumpy road ahead for the information superhighway, and the major networks, they say, are abundantly healthy and will remain so well into the next century. The information superhighway, Jankowski and Fuchs admit, will dramatically increase the distribution channels, but it will have little impact on the amount of programming created--and this may spell disaster. The authors show how the networks began as a way to provide programs to local stations (who could not afford to produce their own), who in turn provided the distribution that gave networks access to mass audiences and ultimately large advertising dollars. They then offer us an inside look at television production--showing us, for instance, a veteran scriptwriter putting together a breakfast table scene for "Cloud Nine"--to underscore how much effort goes into producing just two minutes of primetime programming. They reveal that the present 20 channels require some 20,000 hours of programming each year, which is more than all the Broadway plays produced in this century, and they conclude that without a dramatic increase in programming (which won't happen if only because of the very finite supply of talent), the superhighway will be jammed bumper-to-bumper with reruns, old movies, and inexpensive programming aimed at tightly focused audiences ("narrowcasting" as opposed to "broadcasting"). This is hardly the bonanza the pundits have promised. The authors point out that the media blitz about the new technology has hardly focused on programming, or on funding, or on what needs these 500 channels will fill. The major networks, on the other hand, will remain the only means of reaching the whole country, and the only channels that offer a full schedule of current, live, and original programs, free of charge. And thus they will continue to attract most of the audience of TV viewers. The real loser in the cable revolution, the authors contend, is PBS, whose role as an alternative to network TV has been usurped by cable stations such as The Discovery Channel and Nickelodeon. This is a brass tacks look at television with an eye on the bottom line by two men who boast over sixty years of experience in the medium. If you want to understand television in America, where it came from and where it is going, you will need to read this book.
Author: Roper Organization
Publisher:
Published: 1983
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: J. Mallory Wober
Publisher: Routledge
Published: 2013-06-19
Total Pages: 263
ISBN-13: 1135037108
DOWNLOAD EBOOKA critical review of the harms and benefits of television that also examines systems for maximizing television's benefits. The author breaks away from the conventional jargon of audience measurement and other traditional research methods, proposing instead new and alternative European and Australian methods of evaluating programming. Typical characterizations of the television screen – broadly defined to include television, home video, movies, games, programs and computers – as either the root of all social ills or the potential savior of society are reexamined. Wober's ultimately optimistic viewpoint seeks to trigger change in the way we think about and assess television and in turn ensure that screens will serve, rather than take advantage of, their users. Originally published in 1988, this thinking-piece concerns timeless issues still of import.
Author: Darryl Allen Ross
Publisher:
Published: 1973
Total Pages: 266
ISBN-13:
DOWNLOAD EBOOKAuthor: Walter S. Baer
Publisher:
Published: 1973
Total Pages: 256
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1997-05
Total Pages: 348
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress
Publisher:
Published: 1968
Total Pages: 1338
ISBN-13:
DOWNLOAD EBOOKThe Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)