Attitudes, Personality and Behaviour
Attitudes, Personality and Behaviour

Author: I Ajzen

Publisher: McGraw-Hill Education (UK)

Published: 2005-11-16

Total Pages: 192

ISBN-13: 0335224008

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Why do people say one thing and do another? Why do people behave inconsistently from one situation to another? How do people translate their beliefs and feelings into actions? This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability – and unpredictability – of human behaviour. The book examines: Recent innovations in the assessment of attitudes and personality The implications for prediction of behaviour of these innovations Differences between spontaneous and reasoned processes The most recent research on the relations between intentions and behaviour While the book is written primarily for students and researchers in social, personality, and organizational psychology, it also has wide-reaching appeal to students, researchers and professionals in the fields of health and social welfare, marketing and consumer behaviour.

Attitudes and Attitude Change
Attitudes and Attitude Change

Author: Gerd Bohner

Publisher: Psychology Press

Published: 2014-03-18

Total Pages: 320

ISBN-13: 1317715543

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Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Market Orientation in Food and Agriculture
Market Orientation in Food and Agriculture

Author: Klaus Günter Grunert

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 288

ISBN-13: 1461313015

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In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

The Psychology of Attitudes and Attitude Change
The Psychology of Attitudes and Attitude Change

Author: Gregory R. Maio

Publisher: SAGE Publications

Published: 2009

Total Pages: 289

ISBN-13: 141292975X

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Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Workplace Psychology
Workplace Psychology

Author: Kris Powers

Publisher:

Published: 2019

Total Pages: 202

ISBN-13: 9781943536504

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Workplace Psychology: Issues and Application is a compilation of open content for students of Psychology 104: Workplace Psychology at Chemeketa Community College. It is an optional print edition of the OER textbook in use in those classes.

Methods, Theories, and Empirical Applications in the Social Sciences
Methods, Theories, and Empirical Applications in the Social Sciences

Author: Samuel Salzborn

Publisher: Springer Science & Business Media

Published: 2012-03-30

Total Pages: 329

ISBN-13: 3531188984

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The volume addresses major features in empirical social research from methodological and theoretical perspectives. Prominent researchers discuss central problems in empirical social research in a theory-driven way from political science, sociological or social-psychological points of view. These contributions focus on a renewed discussion of foundations together with innovative and open research questions or interdisciplinary research perspectives.

Prediction and Change of Health Behavior
Prediction and Change of Health Behavior

Author: Icek Ajzen

Publisher: Psychology Press

Published: 2007-03-13

Total Pages: 305

ISBN-13: 113559306X

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Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solu

Attitude Strength
Attitude Strength

Author: Richard E. Petty

Publisher: Psychology Press

Published: 2014-01-14

Total Pages: 531

ISBN-13: 1317782364

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Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.