Athletic Fund Raising for Revenue Producing Sports in NCAA Division I Institutions
Author: Michael Lee Boyd
Publisher:
Published: 1985
Total Pages: 580
ISBN-13:
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Author: Michael Lee Boyd
Publisher:
Published: 1985
Total Pages: 580
ISBN-13:
DOWNLOAD EBOOKAuthor: Paul Michael Plinske
Publisher:
Published: 1999
Total Pages: 474
ISBN-13:
DOWNLOAD EBOOKAuthor: Frank P. Jozsa Jr.
Publisher: Springer Science & Business Media
Published: 2012-10-24
Total Pages: 126
ISBN-13: 1461449693
DOWNLOAD EBOOKFor several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
Author: Robert H. Atwell
Publisher:
Published: 1980
Total Pages: 74
ISBN-13:
DOWNLOAD EBOOKAuthor: Primary Research Group
Publisher: Primary Research Group Inc
Published: 2013
Total Pages: 77
ISBN-13: 1574402366
DOWNLOAD EBOOKThis study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo , Facebook, Google+, Twittter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.
Author: Lamar Alexander
Publisher:
Published: 1992
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOKAuthor: David J Kelley
Publisher: Routledge
Published: 2012-05-31
Total Pages: 220
ISBN-13: 1136456287
DOWNLOAD EBOOKSports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.
Author: Seungbum Lee
Publisher:
Published: 2017
Total Pages:
ISBN-13: 9781526445377
DOWNLOAD EBOOKOutsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing the lens of multi criteria decision-making, financial, nonfinancial, and circumstantial data are provided for readers to address an outsourcing decision in the context of intercollegiate athletics. By examining three options including maintaining the status quo, considering another outsourcing partner, or bringing ticket sales operations in-house, this case provides an opportunity for students to investigate the role of ticket sales outsourcing as it relates to revenue generation, a pertinent issue for athletic departments across the NCAA.
Author: David J. Shonk
Publisher: Human Kinetics
Published: 2021-10-20
Total Pages: 346
ISBN-13: 1492594229
DOWNLOAD EBOOK"Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
Author: Dale R. Luy
Publisher:
Published: 2006
Total Pages: 0
ISBN-13:
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