Asymmetric Marketing
Author: Joseph E. Bentzel
Publisher: Asymmetric Marketing
Published: 2006-10-09
Total Pages: 188
ISBN-13: 1419649809
DOWNLOAD EBOOKPosts
Obstructive Marketing
Author: Maitland Hyslop
Publisher: Routledge
Published: 2016-05-23
Total Pages: 362
ISBN-13: 1317086325
DOWNLOAD EBOOKIn Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Information Asymmetry in Online Advertising
Author: Jan W. Wiktor
Publisher: Routledge
Published: 2021-09-30
Total Pages: 230
ISBN-13: 1000454037
DOWNLOAD EBOOKAdvertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
Asymmetric Price Interactions in Pork and Beef Markets
Author: William F. Hahn
Publisher:
Published: 1989
Total Pages: 36
ISBN-13:
DOWNLOAD EBOOKAsymmetric Information and the Market Structure of the Banking Industry
Author: Mr.Giovanni Dell'Ariccia
Publisher: International Monetary Fund
Published: 1998-06-01
Total Pages: 32
ISBN-13: 145195154X
DOWNLOAD EBOOKThe paper analyzes the effects of informational asymmetries on the market structure of the banking industry in a multi-period model of spatial competition. All lenders face uncertainty with regard to borrowers’ creditworthiness, but, in the process of lending, incumbent banks gather proprietary information about their clients, acquiring an advantage over potential entrants. These informational asymmetries are an important determinant of the industry structure and may represent a barrier to entry for new banks. The paper shows that, in contrast with traditional models of horizontal differentiation, the steady-state equilibrium is characterized by a finite number of banks even in the absence of fixed costs.
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Author: Michael Levy
Publisher: Springer
Published: 2015-01-29
Total Pages: 697
ISBN-13: 3319131591
DOWNLOAD EBOOKThis volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Asymmetric information on non-cognitive skills in the Indian labor market: An experiment using an online job portal
Author: Yamauchi, Futoshi
Publisher: Intl Food Policy Res Inst
Published: 2018-07-20
Total Pages: 29
ISBN-13:
DOWNLOAD EBOOKThis paper examines the impact of non-cognitive (socio-emotional) skills on job market outcomes using a randomized control trial implemented in an online job portal in India. Job seekers who registered in the portal were asked to take a Big Five type personality test and, for a random sub-sample of the test takers, the results were displayed to potential employers. Outcomes are measured by whether a potential employer shortlists a seeker by opening (unlocking) his/her application and background information. The results show that the treatment group for whom test results were shown generally enjoyed a higher probability of unlock. That is, employers are more interested in those for whom they can see personality test results. Such a relationship was not seen in the pre-test period, which confirms that the above results are unlikely to be spurious. We also found a significant impact among organized, calm, imaginative and/or quiet applicants (no effect was detected among easy-going, sensitive, realistic and/or out-going applicants), which seems to display employers’ preferences.
Asymmetric Market Share Models
Author: Gregory S. Carpenter
Publisher:
Published: 1984
Total Pages: 84
ISBN-13:
DOWNLOAD EBOOKBuilding Models for Marketing Decisions
Author: Peter S.H. Leeflang
Publisher: Springer Science & Business Media
Published: 2013-06-29
Total Pages: 642
ISBN-13: 146154050X
DOWNLOAD EBOOKThis book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Signaling in E-commerce. How Can Information Asymmetry be Minimized?
Author: Hendrik Niehoff
Publisher:
Published: 2019-02-14
Total Pages: 36
ISBN-13: 9783668903203
DOWNLOAD EBOOKSeminar paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,3, University of Kaiserslautern, language: English, abstract: The main aspect of this seminar work is the question how the information economical problem of information asymmetry can be minimized in the e-commerce. With the example of Akerlofs lemons market it will be elaborated how a market failure can occur based on the asymmetric information distribution on a market. Even though there are several theories to explain the existence of buyer's uncertainty towards a seller, only the sig-naling theory will be further elaborated since the focus of this work is on possibilities to reduce the information deficit in the e-commerce. Furthermore, the signaling theory and the different types of signaling will be elaborated. The third chapter will be elaborating how various different signals can be used by an e-commerce seller to build up trust towards the buyer and also build up the satisfaction the buyer has after a transaction with the seller. The trust and likewise the satisfaction of the buyer are one of the crucial influences on the purchase and repurchase inten-tion the visitor of a website develops or not. This purchase intention is influenced by several variables as well. Overall the seller has to make sure that the signals he uses are generating enough interest for a future orientated performance promise and future orientated business relationships. The findings demonstrate possible ways for integrating the discussed signals into an efficient marketing mix.
