Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing

Author: Azman, Norhidayah

Publisher: IGI Global

Published: 2024-10-03

Total Pages: 422

ISBN-13:

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In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.

Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism

Author: Talukder, Mohammad Badruddoza

Publisher: IGI Global

Published: 2024-08-14

Total Pages: 603

ISBN-13:

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With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.

Information and Communication Technologies in Tourism 2021
Information and Communication Technologies in Tourism 2021

Author: Wolfgang Wörndl

Publisher: Springer Nature

Published: 2021-01-11

Total Pages: 587

ISBN-13: 303065785X

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This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Artificial Intelligence Methods in Intelligent Algorithms
Artificial Intelligence Methods in Intelligent Algorithms

Author: Radek Silhavy

Publisher: Springer

Published: 2019-05-04

Total Pages: 417

ISBN-13: 3030198103

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This book discusses the current trends in and applications of artificial intelligence research in intelligent systems. Including the proceedings of the Artificial Intelligence Methods in Intelligent Algorithms Section of the 8th Computer Science On-line Conference 2019 (CSOC 2019), held in April 2019, it features papers on neural networks algorithms, optimisation algorithms and real-world issues related to the application of artificial methods.

Handbook of e-Tourism
Handbook of e-Tourism

Author: Zheng Xiang

Publisher: Springer Nature

Published: 2022-09-01

Total Pages: 1976

ISBN-13: 3030486524

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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.

Generating Entrepreneurial Ideas With AI
Generating Entrepreneurial Ideas With AI

Author: Özsungur, Fahri

Publisher: IGI Global

Published: 2024-07-18

Total Pages: 446

ISBN-13:

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Technology and entrepreneurship converge in the digital era, presenting many possibilities and hurdles. One of the most pressing issues facing entrepreneurs is the ability to harness the power of artificial intelligence (AI) to drive innovation and create sustainable businesses. While AI holds immense potential for transforming entrepreneurial ideas across various fields, many individuals and organizations need help understanding its practical applications and implications. Generating Entrepreneurial Ideas With AI offers a comprehensive solution to this challenge. By examining the intersection of AI and entrepreneurship from a multidisciplinary perspective, we provide readers with invaluable insights and strategies for leveraging AI to enhance their entrepreneurial endeavors. This book is designed for students, entrepreneurs, policymakers, and academics. It is a practical guide and roadmap for integrating AI into entrepreneurial practices. Through a series of in-depth analyses and case studies, we demonstrate how AI can effectively identify new business opportunities, optimize operations, and enhance the overall competitiveness of ventures.

Artificial Intelligence and Machine Learning in the Travel Industry
Artificial Intelligence and Machine Learning in the Travel Industry

Author: Ben Vinod

Publisher: Springer Nature

Published: 2023-05-26

Total Pages: 182

ISBN-13: 3031254562

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Over the past decade, Artificial Intelligence has proved invaluable in a range of industry verticals such as automotive and assembly, life sciences, retail, oil and gas, and travel. The leading sectors adopting AI rapidly are Financial Services, Automotive and Assembly, High Tech and Telecommunications. Travel has been slow in adoption, but the opportunity for generating incremental value by leveraging AI to augment traditional analytics driven solutions is extremely high. The contributions in this book, originally published as a special issue for the Journal of Revenue and Pricing Management, showcase the breadth and scope of the technological advances that have the potential to transform the travel experience, as well as the individuals who are already putting them into practice.

Promoting Responsible Tourism With Digital Platforms
Promoting Responsible Tourism With Digital Platforms

Author: El Archi, Youssef

Publisher: IGI Global

Published: 2024-06-03

Total Pages: 324

ISBN-13:

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In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.

Hotel and Travel Management in the AI Era
Hotel and Travel Management in the AI Era

Author: Talukder, Mohammad Badruddoza

Publisher: IGI Global

Published: 2024-08-29

Total Pages: 800

ISBN-13:

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In the age of artificial intelligence (AI), hotel and travel management are undergoing transformations to revolutionize guest experiences, make operations efficient, and improve industry standards. AI technologies redefine how hotels and travel companies personalize customer interactions, streamline operations, and optimize revenue management. From tools like chatbots and virtual assistants to predictive analytics, AI enables increased efficiency and customization. As AI continues to evolve, questions must be raised about data privacy, ethical use or algorithms, and the roles of hospitality workers as technology becomes pivotal. Hotel and Travel Management in the AI Era explores the intersection of AI and hotel and travel management, showcasing its potential for innovation and the challenges it presents for workers in the hospitality industry. It posits effective solutions for managing technology integration in an industry where the human aspect of management is pivotal. This book covers topics such as virtual and augmented reality, smart technology, and risk management, and is a useful resource for hospitality and tourism professionals, security workers, computer engineers, business owners, sociologists, researchers, and academicians.