Aquaculture Marketing Handbook
Aquaculture Marketing Handbook

Author: Carole R. Engle

Publisher: John Wiley & Sons

Published: 2008-02-15

Total Pages: 286

ISBN-13: 0470276436

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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.

Seafood and Aquaculture Marketing Handbook
Seafood and Aquaculture Marketing Handbook

Author: Carole R. Engle

Publisher: John Wiley & Sons

Published: 2016-07-20

Total Pages: 594

ISBN-13: 1118859278

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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

Seafood and Aquaculture Marketing Handbook
Seafood and Aquaculture Marketing Handbook

Author: Carole R. Engle

Publisher: John Wiley & Sons

Published: 2016-07-29

Total Pages: 416

ISBN-13: 1118859243

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Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.

The Handbook of Salmon Farming
The Handbook of Salmon Farming

Author: Selina M. Stead

Publisher: Springer Science & Business Media

Published: 2002-01-14

Total Pages: 544

ISBN-13: 9781852331191

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Over the past few years, there has been significant growth and development in the salmon farming industry. In order to be successful, practitioners not only need to know how the salmon lives and survives in the wild but, amongst other things have knowledge of disease, production processes, economics and marketing. The Handbook of Salmon Farming is a practical guide that covers everything the practitioner needs to know, and will also be of great use to academics and students of aquaculture and fish biology. The editors have invited contributions from experts in academia, the fish industry and government to provide an up-to-date and comprehensive handbook.

Aquaculture Businesses: A Practical Guide to Economics and Marketing
Aquaculture Businesses: A Practical Guide to Economics and Marketing

Author: Carole Engle

Publisher: 5m Books Ltd

Published: 2020-02-29

Total Pages: 243

ISBN-13: 1789181151

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This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books

Freshwater Aquaculture
Freshwater Aquaculture

Author: William McLarney

Publisher:

Published: 2013-02

Total Pages: 594

ISBN-13: 9781626549906

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"Definitive guide to freshwater aquaculture"--back cover.

Australian Fish Farmer
Australian Fish Farmer

Author: John Mosig

Publisher: Landlinks Press

Published: 2004-05-25

Total Pages: 444

ISBN-13: 0643098569

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This is a practical guide for people in the aquaculture industry and for those about to enter it. Australian Fish Farmer covers current as well as potential aquaculture industries and provides practical skills that will allow people to solve everyday problems in the day-to-day management of aquatic stock. This new edition reflects the considerable advances in technology, farming methods and commercial development. These aspects and more have been included in the revised edition, which also deals with financial and administrative management to provide the reader with sufficient information to operate a successful venture. The authors have drawn on their experience of designing and conducting aquaculture training programs and incorporated feedback, to ensure this publication is relevant and practical to Australian fish farmers.

Trout Farming Handbook
Trout Farming Handbook

Author: Stephen Drummond Sedgwick

Publisher: Wiley-Blackwell

Published: 1995-09-13

Total Pages: 176

ISBN-13: 9780852382325

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The sixth edition of the standard guide for trout farmers covers the latest developments and new opportunities, not only for rainbow trout farming in the sea but also for hatching and growing brown trout for angling. The design and construction of trout farms is clearly outlined and every stage of trout production is dealt with in detail: hatching and fry production, fish feeds and feeding, hygiene and the prevention and treament of disease, and the management of brood stock. Processing and marketing are discussed together with ways and means of increasing profability. Special attention is given to the prevention of pollution and protection of the environment and to recent developments such as cage farms in deep lakes, disease control and vaccination against disease, and co-operative farming.