Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Over the past few years, there has been significant growth and development in the salmon farming industry. In order to be successful, practitioners not only need to know how the salmon lives and survives in the wild but, amongst other things have knowledge of disease, production processes, economics and marketing. The Handbook of Salmon Farming is a practical guide that covers everything the practitioner needs to know, and will also be of great use to academics and students of aquaculture and fish biology. The editors have invited contributions from experts in academia, the fish industry and government to provide an up-to-date and comprehensive handbook.
This is a practical guide for people in the aquaculture industry and for those about to enter it. Australian Fish Farmer covers current as well as potential aquaculture industries and provides practical skills that will allow people to solve everyday problems in the day-to-day management of aquatic stock. This new edition reflects the considerable advances in technology, farming methods and commercial development. These aspects and more have been included in the revised edition, which also deals with financial and administrative management to provide the reader with sufficient information to operate a successful venture. The authors have drawn on their experience of designing and conducting aquaculture training programs and incorporated feedback, to ensure this publication is relevant and practical to Australian fish farmers.
This book is a compilation of studies that explore opportunities for profitability for aquaculture practitioners through the creation and delivery of value from cost leadership and/or product differentiation. The studies focus on producer and consumer issues as well as trade. Some farm management and production practices that influence domestic costs and enhance profitability are examined. Opportunities for niche and target marketing are also presented as avenues for competitiveness for the aquaculture industry. Imports of seafood from Vietnam has been one of the major challenges facing the US aquaculture industry, and this book presents some results from a study on international trade of Vietnam‘s catfish (basa/tra) and the effects on the US catfish industry.This book was published as a special issue of Aquaculture Economics & Management.
The output from world aquaculture, a multi-billion dollar global industry, continues to rise at a very rapid rate and it is now acknowledged that it will take over from fisheries to become the main source of animal and plant products from aquatic environments in the future. Since the first edition of this excellent and successful book was published, the aquaculture industry has continued to expand at a massive rate globally and has seen huge advances across its many and diverse facets. This new edition of Aquaculture: Farming Aquatic Animals and Plants covers all major aspects of the culture of fish, shellfish and algae in freshwater and marine environments. Subject areas covered include principles, water quality, environmental impacts of aquaculture, desert aquaculture, reproduction, life cycles and growth, genetics and stock improvement, nutrition and feed production, diseases, vaccination, post-harvest technology, economics and marketing, and future developments of aquaculture. Separate chapters also cover the culture of algae, carps, salmonids, tilapias, channel catfish, marine and brackish fishes, soft-shelled turtles, marine shrimp, mitten crabs and other decapod crustaceans, bivalves, gastropods, and ornamentals. There is greater coverage of aquaculture in China in this new edition, reflecting China's importance in the world scene. For many, Aquaculture: Farming Aquatic Animals and Plants is now the book of choice, as a recommended text for students and as a concise reference for those working or entering into the industry. Providing core scientific and commercially useful information, and written by around 30 internationally-known and respected authors, this expanded and fully updated new edition of Aquaculture is a book that is essential reading for all students and professionals studying and working in aquaculture. Fish farmers, hatchery managers and all those supplying the aquaculture industry, including personnel within equipment and feed manufacturing companies, will find a great deal of commercially useful information within this important and now established book. Reviews of the First Edition "This exciting, new and comprehensive book covers all major aspects of the aquaculture of fish, shellfish and algae in freshwater and marine environments including nutrition and feed production." —International Aquafeed "Do we really need yet another book about aquaculture? As far as this 502-page work goes, the answer is a resounding 'yes'. This book will definitely find a place in university libraries, in the offices of policy-makers and with economists looking for production and marketing figures. Fish farmers can benefit greatly from the thematic chapters, as well as from those pertaining to the specific plant or animal they are keeping or intending to farm. Also, they may explore new species, using the wealth of information supplied." —African Journal of Aquatic Science "Anyone studying the subject or working in any way interested in aquaculture would be well advised to acquire and study this wide-ranging book. One of the real 'bibles' on the aquaculture industry." —Fishing Boat World and also Ausmarine
