Using cultural anthropology to analyze debates that reverberate throughout the human sciences, George E. Marcus and Michael M. J. Fischer look closely at cultural anthropology's past accomplishments, its current predicaments, its future direction, and the insights it has to offer other fields of study. The result is a provocative work that is important for scholars interested in a critical approach to social science, art, literature, and history, as well as anthropology. This second edition considers new challenges to the field which have arisen since the book's original publication.
American anthropologists have long advocated cultural anthropology as a tool for cultural critique, yet seldom has that approach been employed in discussions of major events and cultural productions that impact the lives of tens of millions of Americans. This collection of essays aims to refashion cultural analysis into a hard-edged tool for the study of American society and culture, addressing topics including the 9/11 terrorist attacks, abortion, sports doping, and the Jonestown massacre-suicides. Grounded in the thought of Friedrich Nietzsche, the essays advance an inquiry into the nature of culture in American society.
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
In the 1980s, George Marcus spearheaded a major critique of cultural anthropology, expressed most clearly in the landmark book Writing Culture, which he coedited with James Clifford. Ethnography through Thick and Thin updates and advances that critique for the late 1990s. Marcus presents a series of penetrating and provocative essays on the changes that continue to sweep across anthropology. He examines, in particular, how the discipline's central practice of ethnography has been changed by "multi-sited" approaches to anthropology and how new research patterns are transforming anthropologists' careers. Marcus rejects the view, often expressed, that these changes are undermining anthropology. The combination of traditional ethnography with scholarly experimentation, he argues, will only make the discipline more lively and diverse. The book is divided into three main parts. In the first, Marcus shows how ethnographers' tradition of defining fieldwork in terms of peoples and places is now being challenged by the need to study culture by exploring connections, parallels, and contrasts among a variety of often seemingly incommensurate sites. The second part illustrates this emergent multi-sited condition of research by reflecting it in some of Marcus's own past research on Tongan elites and dynastic American fortunes. In the final section, which includes the previously unpublished essay "Sticking with Ethnography through Thick and Thin," Marcus examines the evolving professional culture of anthropology and the predicaments of its new scholars. He shows how students have increasingly been drawn to the field as much by such powerful interdisciplinary movements as feminism, postcolonial studies, and cultural studies as by anthropology's own traditions. He also considers the impact of demographic changes within the discipline--in particular the fact that anthropologists are no longer almost exclusively Euro-Americans studying non-Euro-Americans. These changes raise new issues about the identities of anthropologists in relation to those they study, and indeed, about what is to define standards of ethnographic scholarship. Filled with keen and highly illuminating observations, Ethnography through Thick and Thin will stimulate fresh debate about the past, present, and future of a discipline undergoing profound transformations.
A collection of essays on the history of anthropology focused on Benedict, Boss, Sapir, and modernist thought. It explores the roots of anthropology's involvement with the study of American society. They focus on the critique of mass society and the history of the culture concept and examine Boasian anthropologists as critics of mass society.
The award-winning anthropologist Sherry B. Ortner draws on her longstanding interest in theories of cultural practice to rethink key concepts of culture, agency, and subjectivity.
In Anthropological Futures, Michael M. J. Fischer explores the uses of anthropology as a mode of philosophical inquiry, an evolving academic discipline, and a means for explicating the complex and shifting interweaving of human bonds and social interactions on a global level. Through linked essays, which are both speculative and experimental, Fischer seeks to break new ground for anthropology by illuminating the field’s broad analytical capacity and its attentiveness to emergent cultural systems. Fischer is particularly concerned with cultural anthropology’s interactions with science studies, and throughout the book he investigates how emerging knowledge formations in molecular biology, environmental studies, computer science, and bioengineering are transforming some of anthropology’s key concepts including nature, culture, personhood, and the body. In an essay on culture, he uses the science studies paradigm of “experimental systems” to consider how the social scientific notion of culture has evolved as an analytical tool since the nineteenth century. Charting anthropology’s role in understanding and analyzing the production of knowledge within the sciences since the 1990s, he highlights anthropology’s aptitude for tracing the transnational collaborations and multisited networks that constitute contemporary scientific practice. Fischer investigates changing ideas about cultural inscription on the human body in a world where genetic engineering, robotics, and cybernetics are constantly redefining our understanding of biology. In the final essay, Fischer turns to Kant’s philosophical anthropology to reassess the object of study for contemporary anthropology and to reassert the field’s primacy for answering the largest questions about human beings, societies, culture, and our interactions with the world around us. In Anthropological Futures, Fischer continues to advance what Clifford Geertz, in reviewing Fischer’s earlier book Emergent Forms of Life and the Anthropological Voice, called “a broad new agenda for cultural description and political critique.”
