Antecedents of Market Orientation and Its Impact on Customer Oriented Behavior
Antecedents of Market Orientation and Its Impact on Customer Oriented Behavior

Author: Dr. Muhammad Zia ur Rehman

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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Purpose - This study develops and tests a model of Customer oriented behavior and Market orientation based on Professionalism, rewards and job satisfaction.Design/methodology/approach - It was a quantitative study that measures, the hypothesized relationship of above stated variables. The model was tested empirically in Pakistan, using convenient sampling approach for data collection. The service sector is selected for our survey, and health professionals were our respondents. Findings - Our findings provide an insight into the effect of professionalism and rewards on market orientation as well as impact of market orientation on customer oriented behavior of health employees. The results indicate that professionalism and rewards have significant impact on market orientation. But rewards have more strong impact than professionalism. On the other hand Market orientation is positive related with job satisfaction and customer oriented behavior. But the moderating role of job satisfaction to the relation of market orientation and customer oriented behavior is not proved significant. Research limitations/implications - This study involved only one service industry (health sector) and with small sample. However the model and relationship described in this study can be replicated in other settings or on longitudinal bases.Practical implications - By using our results and implication, health sector may be able to well mange the service providers and the market orientation of their employees in order to satisfy their customers.

Developing a Market Orientation
Developing a Market Orientation

Author: Rohit Deshpande

Publisher: SAGE

Published: 1999-04-13

Total Pages: 330

ISBN-13: 0761916938

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Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Author: John B. Ford

Publisher: Springer

Published: 2015-02-05

Total Pages: 560

ISBN-13: 3319130846

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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2012-11-30

Total Pages: 675

ISBN-13: 1466625252

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

Performance Impact of Selling and Customer Orientation
Performance Impact of Selling and Customer Orientation

Author: Henry Müller

Publisher: GRIN Verlag

Published: 2020-06-10

Total Pages: 27

ISBN-13: 3346180506

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Seminar paper from the year 2019 in the subject Business economics - General, grade: 1,0, , language: English, abstract: In this paper, the relationship between SOCO and performance will be examined. In addition, also other influences and mediators such as selling skills, job engagement and adaptive selling will be discussed. Therefore, the research question is as follows: What is the performance impact of selling and customer orientation? In the course of globalization, immense economic growth and new communication technologies, companies are more and more challenged when it comes to the acquisition of customers. Especially, the developments in the communication technology made it a requirement to be present in multiple marketplaces also in foreign countries which raises the question which sales strategies are particularly effective. As sales are the backbone of almost every company and a first estimator of firm performance and profitability, it has major practical implications for managers. There have been many suggestions regarding the benefits of conducting business in a customer-centered fashion. Indeed, in recent years, customer orientation has been the preferred way of handling customers in order to secure orders and elevate customer satisfaction.

Leveraging Consumer Behavior and Psychology in the Digital Economy
Leveraging Consumer Behavior and Psychology in the Digital Economy

Author: Suki, Norazah Mohd

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 299

ISBN-13: 1799830438

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With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.