Antecedents, Moderators, and Consequences of the Extended Construct of Market Orientation
Author: Kenichi Matsuno
Publisher:
Published: 1996
Total Pages: 712
ISBN-13:
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Author: Kenichi Matsuno
Publisher:
Published: 1996
Total Pages: 712
ISBN-13:
DOWNLOAD EBOOKAuthor: Bernard J. Jaworski
Publisher:
Published: 1992
Total Pages: 36
ISBN-13:
DOWNLOAD EBOOKAuthor: Ajay K. Kohli
Publisher:
Published: 1990
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKAuthor: Colin L. Campbell
Publisher: Springer
Published: 2015-06-03
Total Pages: 506
ISBN-13: 3319186876
DOWNLOAD EBOOKThis volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Rohit Deshpande
Publisher: SAGE Publications
Published: 1999-04-13
Total Pages: 330
ISBN-13: 1452263167
DOWNLOAD EBOOKThe Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
Author:
Publisher:
Published: 1996
Total Pages: 872
ISBN-13:
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Publisher:
Published: 2009-10
Total Pages: 594
ISBN-13:
DOWNLOAD EBOOKAuthor: Christian Homburg
Publisher:
Published: 2000
Total Pages: 70
ISBN-13: 9783893332250
DOWNLOAD EBOOKAuthor: Ajay K. Kohli
Publisher:
Published: 1990
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKAuthor: Rohit Deshpande
Publisher: SAGE
Published: 1999-04-13
Total Pages: 330
ISBN-13: 0761916938
DOWNLOAD EBOOKMarket orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).