New Serial Titles

New Serial Titles

Author:

Publisher:

Published: 1996

Total Pages: 1608

ISBN-13:

DOWNLOAD EBOOK

A union list of serials commencing publication after Dec. 31, 1949.


Branding New York

Branding New York

Author: Miriam Greenberg

Publisher: Routledge

Published: 2009-09-10

Total Pages: 411

ISBN-13: 1135919119

DOWNLOAD EBOOK

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.