Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Author: B. J. Dunlap

Publisher: Springer

Published: 2015-01-02

Total Pages: 581

ISBN-13: 3319132547

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This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Pay for Performance

Pay for Performance

Author: National Research Council

Publisher: National Academies Press

Published: 1991-02-01

Total Pages: 221

ISBN-13: 0309044278

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"Pay for performance" has become a buzzword for the 1990s, as U.S. organizations seek ways to boost employee productivity. The new emphasis on performance appraisal and merit pay calls for a thorough examination of their effectiveness. Pay for Performance is the best resource to date on the issues of whether these concepts work and how they can be applied most effectively in the workplace. This important book looks at performance appraisal and pay practices in the private sector and describes whetherâ€"and howâ€"private industry experience is relevant to federal pay reform. It focuses on the needs of the federal government, exploring how the federal pay system evolved; available evidence on federal employee attitudes toward their work, their pay, and their reputation with the public; and the complicating and pervasive factor of politics.


Productivity Management

Productivity Management

Author: Prem Vrat

Publisher: Alpha Science Int'l Ltd.

Published: 1998

Total Pages: 334

ISBN-13: 9788173191473

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Defining productivity in its broader and holistic perspective, this text attempts to clarify many difficulties in conventional approaches. It proposes a model which is applicable for productivity measurement in manufacturing and the service sector and presents case studies.


Measuring Marketing

Measuring Marketing

Author: John A. Davis

Publisher: John Wiley & Sons

Published: 2012-11-19

Total Pages: 358

ISBN-13: 1118153766

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Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately Measuring marketing success is difficult, but this book shows what and when to assess Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways.


Succeed with Productivity and Quality

Succeed with Productivity and Quality

Author: Imre Bernolak

Publisher: Quality Press

Published: 2009-03-13

Total Pages: 265

ISBN-13: 0873895266

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This book is the culmination of inter-firm comparisons done by the author of more than 4,000 companies in over 100 different industries. These productivity analyses and comparisons all show that virtually every organization, even the best, can learn from their competitors and counterparts, as well as from self-analysis, about how to achieve more and better through improved organization and utilization of their resources. Part I explains what productivity is and why it’s so important. Part II describes how productivity problems and opportunities can be identified through measurement and systematic analysis. While this is not a statistical textbook, it explains through simple and practical solutions how one can benefit from relevant measurement. Part III outlines how each individual person can improve their productivity and become significantly more efficient and effective. Part IV reviews how productivity can be enhanced through better planning, organization, use of time, knowledge, technology and resources. This basic and comprehensive book is intended for entrepreneurs, managers of local branches of large corporations, such as banks, business chains, as well as managers or aspiring managers in other private or public organizations. It is essential reading for students of business administration, economics, as well as managerial practices, and fills a hole in the training of students in all fields where they will manage people and resources. Professionals, other knowledge workers and technical people also benefit because their professional training usually concentrates on their specific expertise and not productivity improvement. Over the years it has become clear that even managers of the best organizations can benefit by learning from the experience of others.


Research traditions in marketing

Research traditions in marketing

Author: Gilles Laurent

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 459

ISBN-13: 9401114021

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Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.