Analyse der Potenziale des Social Commerce. Einfluss sozialer Netzwerke auf das Einkaufsverhalten
Analyse der Potenziale des Social Commerce. Einfluss sozialer Netzwerke auf das Einkaufsverhalten

Author: David Wötzel

Publisher:

Published: 2015-08-04

Total Pages: 68

ISBN-13: 9783668025356

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Bachelorarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Rheinische Fachhochschule Koln, Sprache: Deutsch, Abstract: Gegenstand dieser Arbeit ist die Analyse der Potenziale im Social Commerce. Vergangene Untersuchungen befassten sich eher mit der Herangehensweise zur Untersuchung in diesem Themengebiet oder nur einzelnen allgemeinen Aspekten. Da Social Commerce in dieser Form bisher nur getestet wurde, werden die Potenziale teilweise nicht konkret genannt oder nur oberflachlich betrachtet. Jedoch besteht aufgrund der jungsten Entwicklungen eine grosse Relevanz zu einer weiteren Untersuchung. Durch ein verandertes Einkaufsverhalten konnten Unternehmen dazu gezwungen sein, sich in den sozialen Netzwerken besser zu platzieren. Neben der Generierung von weiteren Einnahmen konnten Unternehmen auch von der Starkung ihrer Marke profitieren. Die grundsatzliche Intention fur die Nutzung dieser Plattformen beruht dabei eher auf dem sozialen Aspekt anstatt auf dem des Online Shoppings. Fraglich ist daher, ob der Mehr-wert fur Nutzer gross genug ist, um Social Commerce aktiv zu nutzen. Speziell dazu soll untersucht werden, ob fur Unternehmen Potenziale beim Verkauf von Produkten und Dienstleistungen uber soziale Netzwerke bestehen und welche diese sind. Potenziale fur Unternehmen sind also eng mit dem Mehrwert der Nutzer verbunden. Somit gilt es genau zu untersuchen, wie gross der Einfluss von Social Media auf den Kaufprozess im Social Commerce ist. Dabei konzentriert sich die folgende Arbeit ausschliesslich auf den Konsumenten als Endverbraucher. Weiterhin gilt es, mogliche Potenziale voneinander abzugrenzen, um die Wichtigkeit dieser Thematik fur Unternehmen hervorzuheben. Unternehmen soll es so bewusster werden, welchen Vorteil Social Commerce bieten konnte."

Data Analysis and Decision Support
Data Analysis and Decision Support

Author: Daniel Baier

Publisher: Springer Science & Business Media

Published: 2006-05-06

Total Pages: 361

ISBN-13: 3540283978

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It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.

E-Commerce Strategy
E-Commerce Strategy

Author: Sanjay Mohapatra

Publisher: Springer Science & Business Media

Published: 2012-08-16

Total Pages: 270

ISBN-13: 1461441412

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​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Life Engineering
Life Engineering

Author: Hubert Osterle

Publisher: Springer Nature

Published: 2019-10-25

Total Pages: 164

ISBN-13: 3030314820

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Machine Intelligence is changing every aspect of our lives. Internet traffic and sensors in households, cars, and wearables provide data that oligopolistic companies collect and use to extract patterns of human behavior. Further, active digital assistants are taking over more and more of our everyday decisions. Humanity is on the verge of an evolutionary leap and it is time to determine if this development will benefit people’s wellbeing or will just mean the accumulation of capital and power with no regard for quality of life. This book integrates the perspectives of various disciplines that are striving to establish resilient foundations – computer science, economics and social sciences, political science, psychology, philosophy, neuroscience, ethics and religion – in order to clarify a number of positions and, as a result, objectify the discussions. Written by Hubert Osterle, a researcher working at the interface of these disciplines, the book promotes debate on the future of man and machine, on happiness and evolution and on the major changes brought about by digital technology. Last but not least, it is a manifesto calling for a new – integrated – discipline to be founded: life engineering. „If you want to think more deeply about what machine intelligence (aka AI) really means for humanity, you should read this book. Hubert Oesterle takes an amazingly broad and multi-disciplinary look at all relevant aspects, from the roots of human behavior to the impact advanced digital assistants might have on our daily lives (and who will control these assistants). Highly recommended!” Andreas Goeldi, Partner at btov Partners

Global Civil Society?
Global Civil Society?

Author: John Keane

Publisher: Cambridge University Press

Published: 2003-04-17

Total Pages: 240

ISBN-13: 9780521894623

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John Keane, a leading scholar of political theory, tracks the recent development of a big idea with fresh potency - global civil society. In this timely book, Keane explores the contradictory forces currently nurturing or threatening its growth, and he shows how talk of global civil society implies a political vision of a less violent world, founded on legally sanctioned power-sharing arrangements among different and intermingling forms of socio-economic life. Keane's reflections are pitted against the widespread feeling that the world is both too complex and too violent to deserve serious reflection. His account borrows from various scholarly disciplines, including political science and international relations, to challenge the silence and confusion within much of contemporary literature on globalisation and global governance. Against fears of terrorism, rising tides of xenophobia, and loose talk of 'anti-globalisation', the defence of global civil society mounted here implies the need for new democratic ways of living.

A Social Strategy
A Social Strategy

Author: Mikolaj Jan Piskorski

Publisher: Princeton University Press

Published: 2016-02-23

Total Pages: 287

ISBN-13: 0691169268

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What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

The Cultural Creatives
The Cultural Creatives

Author: Paul H. Ray

Publisher: Harmony

Published: 2000

Total Pages: 392

ISBN-13:

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Are You a Cultural Creative? Do you dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods? Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming? Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course? In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. The Cultural Creatives care deeply about ecology and saving the planet, about relationships, peace, and social justice, about self-actualization, spirituality, and self-expression. Surprisingly, they are both inner-directed and socially concerned; they're activists, volunteers, and contributors to good causes more often than other Americans. But because they've been so invisible, they are astonished to find out how many others share both their values and their way of life. Once they realize their numbers, their impact on America promises to be enormous, shaping a new agenda for the twenty-first century. What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and adeteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the remarkable journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.

Privacy Online
Privacy Online

Author: Sabine Trepte

Publisher: Springer Science & Business Media

Published: 2011-07-21

Total Pages: 267

ISBN-13: 3642215211

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Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Social Commerce (english)
Social Commerce (english)

Author: Paul Marsden

Publisher: GRIN Verlag

Published: 2010-03-10

Total Pages: 30

ISBN-13: 3640560558

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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

H2H Marketing
H2H Marketing

Author: Philip Kotler

Publisher: Springer Nature

Published: 2023-07-18

Total Pages: 222

ISBN-13: 3031223934

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.