Words That Work

Words That Work

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 414

ISBN-13: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


His Country Cinderella

His Country Cinderella

Author: Karen Rose Smith

Publisher: Harlequin

Published: 2011-09-01

Total Pages: 216

ISBN-13: 1459212223

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Now a Harlequin Movie, A Very Country Christmas! Hold on to your Stetsons! A reliable source tells me that Zane Gunther is hiding out in Thunder Canyon. Now the tweets and texts are flying about the music legend and a certain single mom who's having trouble making ends meet… Zane came to the Montana mountain town to escape the paparazzi—and a tragedy he can't forget. But keeping a low profile seems next to impossible, especially once he falls—hard—for local girl Jeannette Williams. Is this cowboy looking to make a home in Thunder Canyon? Stay tuned, loyal readers, to see if Zane is getting ready to propose to the widowed waitress who's already gaga over him…by crooning a love song straight from his heart!


The American Dream

The American Dream

Author: Jim Cullen

Publisher:

Published: 2004

Total Pages: 225

ISBN-13: 0195173252

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Cullen particularly focuses on the founding fathers and the Declaration of Independence ("the charter of the American Dream"); Abraham Lincoln, with his rise from log cabin to White House and his dream for a unified nation; and Martin Luther King Jr.'s dream of racial equality. Our contemporary version of the American Dream seems rather debased in Cullen's eyes-built on the cult of Hollywood and its outlandish dreams of overnight fame and fortune.


Thesaurus of Traditional English Metaphors

Thesaurus of Traditional English Metaphors

Author: P.R. Wilkinson

Publisher: Routledge

Published: 2003-09-02

Total Pages: 2991

ISBN-13: 1134474148

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This fascinating collection of traditional metaphors and figures of speech, groups expressions according to theme. The second edition includes over 1,500 new entries, more information on first known usages, a new introduction and two expanded indexes. It will appeal to those interested in cultural history and the English language.


Mavericks on the Border

Mavericks on the Border

Author: J. Douglas Canfield

Publisher: University Press of Kentucky

Published: 2021-11-21

Total Pages: 315

ISBN-13: 0813187575

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Twentieth-century authors and filmmakers have created a pantheon of mavericks—some macho, others angst-ridden—who often cross a metaphorical boundary among the literal ones of Anglo, Native American, and Hispanic cultures. Douglas Canfield examines the concept of borders, defining them as the space between states and cultures and ideologies, and focuses on these border crossings as a key feature of novels and films about the region. Canfield begins in the Old Southwest of Faulkner's Mississippi, addressing the problem of slavery; travels west to North Texas and the infamous Gainesville Hanging of Unionists during the Civil War; and then follows scalpers into the Southwest Borderlands. He then turns to the area of the Gadsden Purchase, known for its outlaws and Indian wars, before heading south of the border for the Yaqui persecution and the Mexican Revolution. Alongside such well-known works as Go Down Moses, The Wild Bunch, Broken Arrow, Gringo Viejo, and Blood Meridian, Canfield discusses novels and films that tell equally compelling stories of the region. Protagonists face various identity crises as they attempt border crossings into other cultures or mindsets—some complete successful crossings, some go native, and some fail. He analyzes figures such as Geronimo, Doc Holliday, and Billy the Kid alongside less familiar mavericks as they struggle for identity, purpose, and justice.


With Amusement for All

With Amusement for All

Author: LeRoy Ashby

Publisher: University Press of Kentucky

Published: 2006-05-12

Total Pages: 713

ISBN-13: 0813123976

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With Amusement for All contextualizes what Americans have done for fun since 1830, showing the reciprocal nature of the relationships among social, political, economic, and cultural forces and the ways in which the entertainment world has reflected, changed, or reinforced the values of American society.


What Your Birthday Reveals About You

What Your Birthday Reveals About You

Author: Phyllis Vega

Publisher: Quarto Publishing Group USA

Published: 2005-10-01

Total Pages: 481

ISBN-13: 1616734094

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Astrology meets numerology in this fascinating guide to the secrets of your birth date! Born on December 3rd? You’re an ambitious, hardworking “idea person” and a dynamic leader. Born on December 14th? You’re the “traveling salesperson” of the zodiac and a gifted marketer. All Sagittarians are charming, intelligent, and adventure-seeking—but which day of the month you’re born on can determine the way in which you use those traits to your best advantage. In this exciting new book, master astrologer Phyllis Vega gives a detailed analysis for each birthday in the year, combining astrology and numerology to paint a true picture of the characteristics, desires, and destinies of people born on that day. If you were born October 5th, you’re a skilled negotiator with a gift for making money. But if you were born just four days later, you’re a compassionate dreamer with spiritual inclinations. Aries is the sign of the determined ram, but if you were born on April 7th, you are idealistic and inspiring. Discover what’s revealed in this guide about you, your loved one, coworkers, or even your favorite celebrity in this entertaining, enlightening reference!


Anagram Solver

Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.


St. James Encyclopedia of Popular Culture

St. James Encyclopedia of Popular Culture

Author: Tom Pendergast

Publisher: Saint James Press

Published: 2000

Total Pages: 632

ISBN-13:

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The millenium-inspired fascination with 20th-century studies cannot be fully satisfied without a comprehensive and scholarly look at popular culture. With its emphasis on ideas, people, events and products that symbolize America, the St. James Encyclopedia of Popular Culture is a cross-curriculum resource that will find use among a wide variety of users. Major topics include: television, movies, theater, art, books, magazines, radio, music, sports, fashion, health, politics, trends, community life and advertising.