An Introduction to Online Competitive Intelligence Research

An Introduction to Online Competitive Intelligence Research

Author: Conor Vibert

Publisher: Cengage Learning

Published: 2004

Total Pages: 352

ISBN-13:

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Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.


Strauss's Handbook of Business Information

Strauss's Handbook of Business Information

Author: Hal P. Kirkwood

Publisher: Bloomsbury Publishing USA

Published: 2020-08-24

Total Pages: 365

ISBN-13:

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This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.


Competitive Intelligence

Competitive Intelligence

Author: Christopher Murphy

Publisher: CRC Press

Published: 2016-05-23

Total Pages: 302

ISBN-13: 1317162889

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal


An Introduction to Communication and Artificial Intelligence

An Introduction to Communication and Artificial Intelligence

Author: David J. Gunkel

Publisher: Polity

Published: 2020-01-07

Total Pages: 320

ISBN-13: 9781509533169

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Communication and artificial intelligence (AI) are closely related. It is communication – particularly interpersonal conversational interaction – that provides AI with its defining test case and experimental evidence. Likewise, recent developments in AI introduce new challenges and opportunities for communication studies. Technologies such as machine translation of human languages, spoken dialogue systems like Siri, algorithms capable of producing publishable journalistic content, and social robots are all designed to communicate with users in a human-like way. This timely and original textbook provides educators and students with a much-needed resource, connecting the dots between the science of AI and the discipline of communication studies. Clearly outlining the topic's scope, content and future, the text introduces key issues and debates, highlighting the importance and relevance of AI to communication studies. In lively and accessible prose, David Gunkel provides a new generation with the information, knowledge, and skills necessary to working and living in a world where social interaction is no longer restricted to humans. The first work of its kind, An Introduction to Communication and Artificial Intelligence is the go-to textbook for students and scholars getting to grips with this crucial interdisciplinary topic.


Marketing Research

Marketing Research

Author: Bonita Kolb

Publisher: SAGE

Published: 2008-04-18

Total Pages: 314

ISBN-13: 1446243966

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.


Web-Based Analysis for Competitive Intelligence

Web-Based Analysis for Competitive Intelligence

Author: Conor Vibert

Publisher: Bloomsbury Publishing USA

Published: 2000-08-30

Total Pages: 229

ISBN-13: 0313000778

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Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better sense—and use—of the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex competitive environments, have two important aids; analytical tools and information sources. To be truly effective, these tools must be used in concert. Vibert's book focuses on these tools and their usages. In doing so it provides ways for organizational decision makers to protect their own operations as they seek to gain better knowledge of their competitors. Analysts, market researchers, corporate trainers, CI professionals, and others in decision-making capacities, in industries enabled by the Internet, will see quickly how well the content of Vibert's book fits what they do day-to-day. Academics and other teachers will find that the book challenges the traditional case method style of teaching by showing how real-time analysis can be brought into the classroom, the corporate training suite, and other places where information and knowledge are transmitted. Vibert maintains that real-time teaching or training depends on the use of library resources—and the world's largest library is the Internet. Unfortunately, the net has grown so large so fast that stakeholders lack ways to organize the vast quantities of information available there. It is these ways, these tools and resources, that Vibert provides in his discussion of question-driven analytical frameworks, the core of his book.


Millennium Intelligence

Millennium Intelligence

Author: Jerry Miller

Publisher: Information Today, Inc.

Published: 2000

Total Pages: 300

ISBN-13: 9780910965286

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A corporate consultant shows how to employ business intelligence to maximize profits.


Information and Communication Technology for Competitive Intelligence

Information and Communication Technology for Competitive Intelligence

Author: Dirk Jaap Vriens

Publisher: IGI Global

Published: 2004-01-01

Total Pages: 322

ISBN-13: 9781591402145

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In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called competitive intelligence. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. However, the noncritical implementation of these tools may lead to an information overload or to environmental myopia. To select the right ICT tools for CI, an organization needs to understand the role of ICT in the CI-process. Information and Communication Technology for Competitive Intelligence addresses this need. It assesses the role and possibilities of ICT in the intelligence activities from different perspectives.


Strategic and Competitive Analysis

Strategic and Competitive Analysis

Author: Craig S. Fleisher

Publisher: Prentice Hall

Published: 2003

Total Pages: 457

ISBN-13: 9780131918726

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For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models.


Business Research Handbook

Business Research Handbook

Author: Shimpock

Publisher: Wolters Kluwer

Published: 2004-11-23

Total Pages: 910

ISBN-13: 0735552673

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Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.