An empirical investigation of supermarket differentiation
An empirical investigation of supermarket differentiation

Author: Cornelia Obitz

Publisher: diplom.de

Published: 2008-09-23

Total Pages: 80

ISBN-13: 3836619636

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Inhaltsangabe:Abstract: Shopping at supermarkets plays an important role in our all lives. Food consumption increased immensely over the past decades and transferred food retailing into a potential and profitable market especially for big supermarket chains in the UK. However this has been realised not only by a few enterprises, thus food retailing became a challenging and demanding business in a high competitive environment. In correlation with these facts the first question that comes in mind is how can all these supermarkets compete successfully and defend their market position?. It is generally agreed that competitive advantage is necessary for companies to be successful. Mintzberg explains that supermarkets have represented successful generic strategies in the past but they must go beyond this generic strategy and find a way of competing in this business. With this background differentiation turns out as a current problem in the field of food retailing. Above all, plenty of theories of competitive advantage for manufacturers exist but retailing is still a sparely investigated field. Furthermore food retailers in the UK are operating in a high competitive industry more than every other European country and Cox & Brittain describe grocery retailing in the UK as an interesting field of competitive battles. Thus, theories are applied especially to supermarkets in the UK. Hence, this study focuses on the largest supermarket chains in the UK and the role and importance of differentiation in the field of competitive advantage is investigated and questioned. Academic objectives of the dissertation: The objective of this dissertation is to enrich the profound and wide field of competitive advantage with new findings. With the investigation of differentiation in food retailing a so far scarce analysed but complex topic is enlightened. During the exploration of the literature it became apparent that differentiation strategies are only of value for companies when differences between companies or brands add value to customers. Hence, customer perception creates a further main part of the literature review and the research. An empirical study with customers is conducted to highlight the customer perception of differentiation strategies in the UK food retail industry. The aim of the study is to reveal to what dimensions customer perception can influence differentiation strategies. The end result of primary research will rectify whether theory and [...]

Supermarket Differentiation in the Uk
Supermarket Differentiation in the Uk

Author: Cornelia Obitz

Publisher: Diplomica Verlag

Published: 2009-05

Total Pages: 73

ISBN-13: 3836670291

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This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate. Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used. With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies. A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study. The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.

Handbook on the Economics of Retailing and Distribution
Handbook on the Economics of Retailing and Distribution

Author: Emek Basker

Publisher: Edward Elgar Publishing

Published: 2016-01-29

Total Pages: 513

ISBN-13: 1783477385

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This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.

Advertising and Differentiated Products
Advertising and Differentiated Products

Author: Michael R. Baye

Publisher: Elsevier

Published: 2001-10-04

Total Pages: 310

ISBN-13: 0762308230

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This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].

Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Marketing

Author: Francisco J. Martínez-López

Publisher: Springer

Published: 2019-04-30

Total Pages: 214

ISBN-13: 3030189112

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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

Managing in Uncertainty: Theory and Practice
Managing in Uncertainty: Theory and Practice

Author: Constantin Zopounidis

Publisher: Springer Science & Business Media

Published: 2013-04-17

Total Pages: 520

ISBN-13: 147572845X

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This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.

Advances in Theory and Practice in Store Brand Operations
Advances in Theory and Practice in Store Brand Operations

Author: Jiazhen Huo

Publisher: Springer Nature

Published: 2021-01-04

Total Pages: 265

ISBN-13: 9811598770

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This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.