An Advertiser's Guide to Better Radio Advertising
An Advertiser's Guide to Better Radio Advertising

Author: Andrew Ingram

Publisher: John Wiley & Sons

Published: 2006-02-03

Total Pages: 132

ISBN-13: 0470016116

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

Diploma in Entrepreneurship - City of London College of Economics - 6 months - 100% online / self-paced
Diploma in Entrepreneurship - City of London College of Economics - 6 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 1493

ISBN-13:

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Overview Have you ever been dreaming of being your own boss and making a lot of money too? Just do it! Content - Starting your business plan - Cash flows and the cash flow statement - Forecasting and budgeting - Employing people successfully - Developing a balance sheet - Taking a closer look at customers - Writing a marketing plan - Brochures, press ads, and print - E-marketing etc. Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Marketing For Dummies
Marketing For Dummies

Author: Ruth Mortimer

Publisher: John Wiley & Sons

Published: 2012-04-30

Total Pages: 445

ISBN-13: 1119966507

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Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

Marketing For Dummies
Marketing For Dummies

Author: Gregory Brooks

Publisher: John Wiley & Sons

Published: 2010-11-18

Total Pages: 395

ISBN-13: 1119992311

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Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

Marketing for Dummies
Marketing for Dummies

Author: Craig Smith

Publisher: John Wiley & Sons

Published: 2009-11-03

Total Pages: 523

ISBN-13: 0470685417

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Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients' needs Boost sales

Music Documentaries for Radio
Music Documentaries for Radio

Author: Sam Coley

Publisher: Routledge

Published: 2021-11-16

Total Pages: 110

ISBN-13: 1000463982

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Drawing on both academic research and real world practice, this book offers an in-depth investigation into the production of music documentaries broadcast on radio. Music Documentaries for Radio provides a thorough overview of how the genre has developed technically and editorially alongside a discussion of the practical production processes involved. Digital production equipment and online tools used in music documentary production are discussed in detail, outlining how the development of these technologies shapes the output of producers operating in both the public service and the commercial sectors of the industry. Drawing on his own experiences as an award-winning music documentary producer, the author also looks at how the industry views this form of radio documentary and considers how innovation and technical advances, as well as governmental regulation, have shaped the field. The book demonstrates how changing practices and technical innovations have led to the emergence of multi-skilled, freelance radio producers and how previously separate production roles have merged into one convergent, multifaceted position. Music Documentaries for Radio is an ideal resource for students and academics in the fields of radio studies, media production, documentary-making, and journalism studies.

How to Make Great Radio
How to Make Great Radio

Author: David Lloyd

Publisher: Biteback Publishing

Published: 2015-05-19

Total Pages: 180

ISBN-13: 1849549346

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There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.

Spending Advertising Money in the Digital Age
Spending Advertising Money in the Digital Age

Author: Hamish Pringle

Publisher: Kogan Page Publishers

Published: 2011-12-03

Total Pages: 336

ISBN-13: 0749463082

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Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

Starting and Running a Business All-in-One For Dummies
Starting and Running a Business All-in-One For Dummies

Author: Colin Barrow

Publisher: John Wiley & Sons

Published: 2011-07-20

Total Pages: 862

ISBN-13: 1119975654

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Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to: Identify new business opportunities Put together a business plan Find the money you need to get started Keep track of your finances -bookkeeping and forecasting Find, manage and retain good employees Deal with the legal aspects of running a business Market and sell your product Use new technology Grow and expand your business