Among the Fans
Among the Fans

Author: Patrick Collins

Publisher: A&C Black

Published: 2011-09-01

Total Pages: 224

ISBN-13: 1408165937

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There was once a time, not so long ago, where our sporting heroes were treated with veneration. Players were players and their watchers were passive. Heroes lived on pedestals - they weren't public property. This book explores the many ways this dynamic has changed over the years. From the Barmy Army's loud but loyal support of the England cricket team to the jeers that greeted our returning footballers after the World Cup, the relationship between athlete and fan is now quite dramatically different. With his usual gentle wit and subtle intelligence, renowned sports writer Patrick Collins records one year spent observing a range of different sports and their many and varied fans. From a county cricket match at Canterbury - a place that resists change - to a corporate box at Wembley - watch them eat! see them drink! - from dog racing to swimming galas, this is a wonderful and humorous look at the world of sports - and the fans who make it all possible.

1312: Among the Ultras
1312: Among the Ultras

Author: James Montague

Publisher: Random House

Published: 2020-03-12

Total Pages: 406

ISBN-13: 1473559650

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You can see them, but you don't know them. Ultras are football fans like no others. A hugely visible and controversial part of the global game, their credo and aesthetic replicated in almost every league everywhere on earth, a global movement of extreme fandom and politics is also one of the largest youth movements in the world. Yet they remain unknown: an anti-establishment force that is transforming both football and politics. In this book, James Montague goes underground to uncover the true face of this dissident force for the first time. 1312: Among the Ultras tells the story of how the movement began and how it grew to become the global phenomenon that now dominates the stadiums from the Balkans and Buenos Aires. With unprecedented insider access, the book investigates how ultras have grown into a fiercely political movement, embracing extremes on both the left and right; fighting against the commercialisation of football and society – and against the attempts to control them by the authorities, who both covet and fear their power.

Fans
Fans

Author: Cornel Sandvoss

Publisher: Polity

Published: 2005-04-08

Total Pages: 204

ISBN-13: 0745629725

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Explores the social, cultural, and psychological premises and consequences of fan consumption. This book describes the nature and development of whole fan cultures, and focuses on the experience and identity of the individual fan.

Fans, Bloggers, and Gamers
Fans, Bloggers, and Gamers

Author: Henry Jenkins

Publisher: NYU Press

Published: 2006

Total Pages: 287

ISBN-13: 081474284X

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Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active and socially connected consumers of popular culture. This volume maps the core theoretical and methodological issues in Fan Studies, and also charts the growth of participatory culture on the web.

Fans Not Customers
Fans Not Customers

Author: Vernon W. Hill

Publisher: Profile Books(GB)

Published: 2012

Total Pages: 0

ISBN-13: 9781781251102

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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.

Handbook of Research on the Impact of Fandom in Society and Consumerism
Handbook of Research on the Impact of Fandom in Society and Consumerism

Author: Wang, Cheng Lu

Publisher: IGI Global

Published: 2019-10-25

Total Pages: 605

ISBN-13: 1799810496

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Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Among the Thugs
Among the Thugs

Author: Bill Buford

Publisher: Vintage

Published: 2013-04-24

Total Pages: 337

ISBN-13: 0804150516

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They have names like Barmy Bernie, Daft Donald, and Steamin' Sammy. They like lager (in huge quantities), the Queen, football clubs (especially Manchester United), and themselves. Their dislike encompasses the rest of the known universe, and England's soccer thugs express it in ways that range from mere vandalism to riots that terrorize entire cities. Now Bill Buford, editor of the prestigious journal Granta, enters this alternate society and records both its savageries and its sinister allure with the social imagination of a George Orwell and the raw personal engagement of a Hunter Thompson.

Fanocracy
Fanocracy

Author: David Meerman Scott

Publisher: Penguin

Published: 2020-01-07

Total Pages: 306

ISBN-13: 0593084012

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A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

100 Things A's Fans Should Know & Do Before They Die
100 Things A's Fans Should Know & Do Before They Die

Author: Susan Slusser

Publisher: Triumph Books

Published: 2015-06-01

Total Pages: 337

ISBN-13: 1633192008

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With traditions, records, and team lore, this lively, detailed book explores the personalities, events, and facts every Athletics fan should know. This guide to all things A's covers the team's amazing history including the Connie Mack and Charlie O. Finley dynasties, the "Earthquake Series," and all of their World Series titles. Author Susan Slusser has collected every essential piece of A's knowledge and trivia, including Billy Beane and Moneyball, Catfish Hunter, Stomper, and the "Bash Brothers," as well as must-do activities, and ranks them from 1 to 100, providing an entertaining and easy-to-follow checklist for fans of all ages.

501 Baseball Books Fans Must Read Before They Die
501 Baseball Books Fans Must Read Before They Die

Author: Ron Kaplan

Publisher: U of Nebraska Press

Published: 2018-08-01

Total Pages: 567

ISBN-13: 1496209885

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Propounding his "small ball theory" of sports literature, George Plimpton proposed that "the smaller the ball, the more formidable the literature." Of course he had the relatively small baseball in mind, because its literature is formidable--vast and varied, instructive, often wildly entertaining, and occasionally brilliant. From this bewildering array of baseball books, Ron Kaplan has chosen 501 of the best, making it easier for fans to find just the books to suit them (or to know what they're missing). From biography, history, fiction, and instruction to books about ballparks, business, and rules, anyone who loves to read about baseball will find in this book a companionable guide, far more fun than a reference work has any right to be.