Advertising: Principles and Practice
Advertising: Principles and Practice

Author: Sandra Moriarty

Publisher: Pearson Australia

Published: 2014-08-01

Total Pages: 577

ISBN-13: 1486009050

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The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

The Principles and Practice of Recruitment Advertising
The Principles and Practice of Recruitment Advertising

Author: Bernard S. Hodes

Publisher: Frederick Fell Publishers

Published: 1982

Total Pages: 342

ISBN-13:

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Learn how to take a cost-effective approach to recruiting, interviewing and hiring the right person in this handbook that helps locate future employees through the economical use of Help Wanted ads.

Architecture Of The Classical Interior
Architecture Of The Classical Interior

Author: Steven W Semes

Publisher: W. W. Norton & Company

Published: 2004-08-17

Total Pages: 234

ISBN-13: 9780393730753

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The principles of classical architecture applied to the design of interiors, both residential and public. A practicing architect shows how the elements that constitute the classical interior-wall and ceiling treatments, doors and windows, fireplaces, and stairs-can be composed into rooms satisfying both aesthetic and practical criteria. Historic and contemporary examples illustrate both generic and specific solutions for designers working in the classical tradition today.