Advertising Campaign Planning
Author: Jim Avery
Publisher:
Published: 1993
Total Pages: 222
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Jim Avery
Publisher:
Published: 1993
Total Pages: 222
ISBN-13:
DOWNLOAD EBOOKAuthor: Donald Parente
Publisher:
Published: 1996
Total Pages: 0
ISBN-13: 9780030128981
DOWNLOAD EBOOKWritten by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide.
Author: Don E. Schultz
Publisher:
Published: 1984
Total Pages: 550
ISBN-13: 9780844230894
DOWNLOAD EBOOKAuthor: Carolyn Mae Kim
Publisher: Taylor & Francis
Published: 2020-12-29
Total Pages: 227
ISBN-13: 1000290603
DOWNLOAD EBOOKThis new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Bruce I. Newman
Publisher: SAGE
Published: 1994
Total Pages: 188
ISBN-13: 9780803951389
DOWNLOAD EBOOKWinning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author: Margo Berman
Publisher: Routledge
Published: 2016-07-01
Total Pages: 259
ISBN-13: 1317211618
DOWNLOAD EBOOKThe Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Author: Allen Smith
Publisher:
Published: 2002-06
Total Pages: 0
ISBN-13: 9780787294052
DOWNLOAD EBOOKAuthor: Allen E. Smith
Publisher: Kendall Hunt Publishing Company
Published: 2004
Total Pages: 536
ISBN-13: 9780757513947
DOWNLOAD EBOOKAuthor: Don E. Schultz
Publisher: Contemporary Books
Published: 1995
Total Pages: 408
ISBN-13:
DOWNLOAD EBOOKThis revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Author: Robyn Blakeman
Publisher: M.E. Sharpe
Published: 2011
Total Pages: 258
ISBN-13: 0765630982
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