Advertising and the Transformation of American Society, 1865-1920
Advertising and the Transformation of American Society, 1865-1920

Author: James Norris

Publisher: Praeger

Published: 1990-10-24

Total Pages: 0

ISBN-13: 0313268010

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In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Advertising and the Transformation of American Society, 1865-1920
Advertising and the Transformation of American Society, 1865-1920

Author: James Norris

Publisher: Praeger

Published: 1990-10-24

Total Pages: 240

ISBN-13:

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In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Recasting American Liberty
Recasting American Liberty

Author: Barbara Young Welke

Publisher: Cambridge University Press

Published: 2001-08-13

Total Pages: 436

ISBN-13: 9780521649667

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Through courtroom dramas from 1865 to 1920 - of men forced to jump from moving cars when trainmen refused to stop, of women emotionally wrecked from the trauma of nearly missing a platform or street, and women barred from first class ladies' cars because of the color of their skin - Barbara Welke offers a dramatic reconsideration of the critical role railroads, and streetcars, played in transforming the conditions of individual liberty at the dawn of the twentieth century. The three-part narrative, focusing on the law of accidental injury, nervous shock, and racial segregation in public transit, captures Americans' journey from a cultural and legal ethos celebrating manly independence and autonomy to one that recognized and sought to protect the individual against the dangers of modern life. Gender and race become central to the transformation charted here, as much as the forces of corporate power, modern technology and urban space.

Death and Dying in the Working Class, 1865-1920
Death and Dying in the Working Class, 1865-1920

Author: Michael K. Rosenow

Publisher: University of Illinois Press

Published: 2015-04-15

Total Pages: 249

ISBN-13: 0252097114

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Michael K. Rosenow investigates working people's beliefs, rituals of dying, and the politics of death by honing in on three overarching questions: How did workers, their families, and their communities experience death? Did various identities of class, race, gender, and religion coalesce to form distinct cultures of death for working people? And how did people's attitudes toward death reflect notions of who mattered in U.S. society? Drawing from an eclectic array of sources ranging from Andrew Carnegie to grave markers in Chicago's potter's field, Rosenow portrays the complex political, social, and cultural relationships that fueled the United States' industrial ascent. The result is an undertaking that adds emotional depth to existing history while challenging our understanding of modes of cultural transmission.

Advertising, Society, and Consumer Culture
Advertising, Society, and Consumer Culture

Author: Roxanne Hovland

Publisher: Routledge

Published: 2014-12-18

Total Pages: 211

ISBN-13: 1317477529

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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

The Rise of Advertising in the United States
The Rise of Advertising in the United States

Author: Edd Applegate

Publisher: Scarecrow Press

Published: 2012-08-17

Total Pages: 213

ISBN-13: 0810884070

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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

The Advertising Age Encyclopedia of Advertising
The Advertising Age Encyclopedia of Advertising

Author: John McDonough

Publisher: Routledge

Published: 2015-06-18

Total Pages: 4291

ISBN-13: 1135949131

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Atomic Bomb and American Society
The Atomic Bomb and American Society

Author: Rosemary B. Mariner

Publisher: Univ. of Tennessee Press

Published: 2009

Total Pages: 482

ISBN-13: 157233648X

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Drawing on the latest research on the atomic bomb and its history, the contributors to this provocative collection of eighteen essays set out to answer two key questions: First, how did the atomic bomb, a product of unprecedented technological innovation, rapid industrial-scale manufacturing, and unparalleled military deployment shape U.S. foreign policy, the communities of workers who produced it, and society as a whole? And second, how has American society's perception that the the bomb is a means of military deterrence in the Cold War era evolve under the influence of mass media, scientists, public intellectuals, and even the entertainment industry? In answering these questions, The Atomic Bomb and American Society sheds light on the collaboration of science and the military in creating the bomb; the role of women working at Los Alamos; the transformation of nuclear physicists into public intellectuals as the reality of the bomb came into widespread consciousness; the revolutionary change in military strategy following the invention of the bomb and the development of Cold War ideology; the image of the bomb that was conveyed in the popular media; and the connection of the bomb to the commemoration of World War II. As it illuminates the cultural, social, political, environmental, and historical effects of the creation of the atomic bomb, this volume contributes to our understanding of how democratic institutions can coexist with a technology that affects everyone, even if only a few are empowered to manage it. Rosemary B. Mariner is formerly Joint Chiefs of Staff Chair and Professor of Military Studies for the National War College. She is currently a lecturer in history at the University of Tennessee, Knoxville. G. Kurt Piehler is associate professor of history and former director of the Center for the Study of War and Society at the University of Tennessee, Knoxville, which hosted the conference that formed the basis of this volume. He is the author of Remembering War the American Way and World War II in the American Soldiers' Lives Series as well as the coeditor, with John Whiteclay Chambers II, of Major Problems in American Military History.

A History of Advertising
A History of Advertising

Author: Jef I Richards

Publisher: Rowman & Littlefield

Published: 2022-05-15

Total Pages: 465

ISBN-13: 1538141221

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

The Fire Spreads
The Fire Spreads

Author: Randall J. Stephens

Publisher: Harvard University Press

Published: 2010-04-10

Total Pages: 408

ISBN-13: 0674046854

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Pentecostalism came to the South following the post–Civil War holiness revival, a northern-born crusade that emphasized sinlessness and religious empowerment. With the growth of southern Pentecostal denominations and the rise of new, affluent congregants, the movement slipped cautiously into the evangelical mainstream.