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Author: Natalie Sappleton
Publisher: IGI Global
Published: 2013-01-01
Total Pages: 409
ISBN-13: 1466639199
DOWNLOAD EBOOK"This book examines the applicability and usefulness of new technologies, as well as the pitfalls of these methods in academic research practices, serving as a practical guide for designing and conducting research projects"--Provided by publisher.
Author: Chris Paterson
Publisher: Springer
Published: 2016-01-26
Total Pages: 383
ISBN-13: 1137541946
DOWNLOAD EBOOKThis anthology explores challenges to understanding the nature of cultural production, exploring innovative new research approaches and improvements to old approaches, such as newsroom ethnography, which will enable clearer, fuller understanding of the workings of journalism and other forms of media and cultural production.
Author: Joseph M. Chan
Publisher: Taylor & Francis
Published: 2017-06-26
Total Pages: 275
ISBN-13: 1351715895
DOWNLOAD EBOOKA comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.
Author: Jennings Bryant
Publisher: Routledge
Published: 2002-02
Total Pages: 645
ISBN-13: 1135647380
DOWNLOAD EBOOKThis new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Frederick Williams
Publisher: Simon and Schuster
Published: 1988-09-26
Total Pages: 232
ISBN-13: 0029353319
DOWNLOAD EBOOKThe "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
Author: Bobur Sobirov
Publisher: Springer Nature
Published: 2024
Total Pages: 843
ISBN-13: 2384762478
DOWNLOAD EBOOKAuthor: Kyle Maurice Woosnam
Publisher: Taylor & Francis
Published: 2023-12-01
Total Pages: 280
ISBN-13: 1003806953
DOWNLOAD EBOOKThis book provides the reader with a fresh perspective on the use of theory in the body of research centred on social impacts of tourism. Theory is advanced in three primary forms within this volume. Some apply novel frameworks (e.g., theory of interaction ritual; degrowth paradigm; and mere exposure theory) to contexts involving destination residents. Others consider various uniquely complemented theoretical frameworks (e.g., social exchange theory and affect theory of exchange; Weber’s theory of rationality and Foucauldian constructs; and emotional solidarity and cognitive appraisal theory). Still others develop theoretical frameworks (e.g., influence of presumed influence model, elaboration likelihood model, and social exchange theory; tourist-resident social contact; quality of life; and socio-ecological systems theory and chaos theory) for others to potentially consider and test. The chapters in this edited volume contribute to the evolving advancement of theoretical applications within the research area of social impacts of tourism. This book will be of great interest to all upper-level students and researchers in tourism, planning and related fields. The chapters in this volume were originally published as a special issue of Journal of Sustainable Tourism.
Author: Leonard Barolli
Publisher: Springer Nature
Published: 2023-03-14
Total Pages: 710
ISBN-13: 3031286944
DOWNLOAD EBOOKNetworks of today are going through a rapid evolution and there are many emerging areas of information networking and their applications. Heterogeneous networking supported by recent technological advances in low power wireless communications along with silicon integration of various functionalities such as sensing, communications, intelligence and actuations are emerging as a critically important disruptive computer class based on a new platform, networking structure and interface that enable novel, low cost and high volume applications. Several of such applications have been difficult to realize because of many interconnections problems. To fulfill their large range of applications different kinds of networks need to collaborate and wired and next generation wireless systems should be integrated in order to develop high performance computing solutions to problems arising from the complexities of these networks. This volume covers the theory, design and applications of computer networks, distributed computing and information systems. The aim of the volume “Advanced Information Networking and Applications” is to provide latest research findings, innovative research results, methods and development techniques from both theoretical and practical perspectives related to the emerging areas of information networking and applications.
Author: Hyeyun Ku
Publisher: Springer Nature
Published: 2023-04-26
Total Pages: 563
ISBN-13: 2384760483
DOWNLOAD EBOOKThis is an open access book.ThemeOptimizing the use of social science and economics in the post-pandemic revival era The Covid-19 pandemic is slowly starting to be overcome. Contributions from various disciplines are also needed in the context of post-pandemic recovery, including the fields of social science and economics. Thus, the International Conference on Advanced Research in Social and Economic Science is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to various fields of the social sciences, as well as discuss current and future challenges. Join the social sciences conference as we explore the latest trends in social sciences and discuss common challenges in politics, social, communication, humanities, networking society, business, sustainable development, and international relations.
