Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

Published: 2015-01-22

Total Pages: 277

ISBN-13: 1442241268

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The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 220

ISBN-13: 9780742527249

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Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

Published: 2000

Total Pages: 200

ISBN-13:

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This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

A Companion to Popular Culture
A Companion to Popular Culture

Author: Gary Burns

Publisher: John Wiley & Sons

Published: 2016-05-02

Total Pages: 608

ISBN-13: 1405192054

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A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger, San Francisco State University

Publisher: Rowman & Littlefield Publishers

Published: 2011-04-16

Total Pages: 260

ISBN-13: 1442206705

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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Shop 'til You Drop
Shop 'til You Drop

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

Published: 2004-11-26

Total Pages: 154

ISBN-13: 1461666228

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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Media, Myth, and Society
Media, Myth, and Society

Author: A. Berger

Publisher: Springer

Published: 2012-10-30

Total Pages: 144

ISBN-13: 1137301678

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Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Media Research Techniques
Media Research Techniques

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1998-05-05

Total Pages: 188

ISBN-13: 9780761915379

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

What Objects Mean
What Objects Mean

Author: Arthur Asa Berger

Publisher: Routledge

Published: 2016-06-16

Total Pages: 273

ISBN-13: 1315415844

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Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.

Soap, Sex, and Cigarettes
Soap, Sex, and Cigarettes

Author: Juliann Sivulka

Publisher: Wadsworth Publishing Company

Published: 2012

Total Pages: 0

ISBN-13: 9781111345310

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.