Adobe Experience Manager Quick-Reference Guide

Adobe Experience Manager Quick-Reference Guide

Author: Shane Closser

Publisher: Adobe Press

Published: 2013-11-12

Total Pages: 240

ISBN-13: 0133588289

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To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels—web, mobile, email, video, and social media—to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to help you jump in and quickly start organizing and managing the delivery of your creative assets and other content. The Quick Reference Guide series focuses on enabling non-technical business users to perform the tasks they need to succeed in their job. This includes procedures for approving content, handy shortcuts, and helping to advise technical teams on the design of content infrastructure. You’ll learn the quickest way to: • Organize, find, and share assets • Take control of metadata and tagging • Manage multilingual content • Take advantage of flexible workflows • Tap into social communities


Adobe Experience Manager

Adobe Experience Manager

Author: Ryan D. Lunka

Publisher: Pearson Education

Published: 2014

Total Pages: 369

ISBN-13: 0321928636

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Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.


An Editor's Guide to Adobe Premiere Pro

An Editor's Guide to Adobe Premiere Pro

Author: Richard Harrington

Publisher: Peachpit Press

Published: 2011-06-13

Total Pages: 885

ISBN-13: 0132736160

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If you’re an experienced editor who wants to get up-to-speed on Premiere Pro, then look no further than this fast-paced but thorough introduction to Adobe’s flagship editing program. Enjoy the ride as three experienced editors take you step-by-step through the entire editing process in Premiere Pro, from file creation all the way through output. Along the way you’ll learn the ins-and-outs of (or “to do things such as”) file management, essential and intermediate editing techniques, color correction, audio mixing and repairing, titling and effects, and delivering your video onto tape, the web, and mobile devices. You’ll learn to work within the Adobe ecosystem as well, getting up to speed quickly on time saving tools such as Dynamic Link, Adobe Story, and more. As you work through sections, you’ll find references to engaging videos that accompany the book, giving you a visual and audio frame of reference and solidifying your knowledge of the program. Within a weekend, you’ll learn everything you need to know to use Premiere Pro confidently for your own projects. In this no-fluff guide to Premiere Pro, you’ll learn to • Quickly organize your existing Final Cut or Avid projects, or create new projects to use right away in Premiere Pro • Understand how to use Premiere Pro with other Adobe software • Edit your footage the way you like but with tips and techniques from authors with tons of experience in all the editing programs and who speak your language. • Put your skills to work immediately by using the accompanying lesson files to work through the steps in the book • Improve your knowledge through video tutorials, handy quick reference guides, and keyboard shortcut sheets made available on the book’s companion media. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" ¿ Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear. Please note that some lesson and video files are very large due to their high quality. High-speed internet connections are recommended for best results in downloading these files.


Information Development

Information Development

Author: JoAnn T. Hackos

Publisher: John Wiley & Sons

Published: 2007-01-29

Total Pages: 650

ISBN-13: 0470116757

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A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. As an information-development manager, you are expected to reduce costs and project time, do more work with fewer resources and less money, and increase the value of the information you deliver. Recognizing this, Hackos has carefully designed this book to help you do precisely that. She helps you make strategic decisions about information development and directs the discussion of project management toward smarter decision-making. An update of the original 1994 Information Process Maturity Model (IPMM) presents you with a method by which you can compare the state of your organization to others, evaluate your current status, and then consider what is necessary in order to move to the next level. Information Development offers a completely new look at best practices for all phases of the document development lifecycle, including: Managing a corporate information portfolio Evaluating process maturity Partnering with customers and developing user scenarios Developing team effectiveness and collaboration Planning and monitoring information projects Managing translation and production Evaluating project performance Managing for quality, efficiency, and cost-effectiveness The companion Web site includes electronic versions of the templates and checklists featured in the book. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/


Adobe Analytics

Adobe Analytics

Author: Shane Closser

Publisher: Pearson Education

Published: 2014

Total Pages: 193

ISBN-13: 0321926943

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Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards


CCIE Collaboration Quick Reference

CCIE Collaboration Quick Reference

Author: Akhil Behl

Publisher: Pearson Education

Published: 2014

Total Pages: 315

ISBN-13: 0133845966

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CCIE Collaboration Quick Reference provides you with detailed information, highlighting the key topics on the latest CCIE Collaboration v1.0 exam. This fact-filled Quick Reference allows you to get all-important information at a glance, helping you to focus your study on areas of weakness and to enhance memory retention of important concepts. With this book as your guide, you will review and reinforce your knowledge of and experience with collaboration solutions integration and operation, configuration, and troubleshooting in complex networks. You will also review the challenges of video, mobility, and presence as the foundation for workplace collaboration solutions. Topics covered include Cisco collaboration infrastructure, telephony standards and protocols, Cisco Unified Communications Manager (CUCM), Cisco IOS UC applications and features, Quality of Service and Security in Cisco collaboration solutions, Cisco Unity Connection, Cisco Unified Contact Center Express, and Cisco Unified IM and Presence. This book provides a comprehensive final review for candidates taking the CCIE Collaboration v1.0 exam. It steps through exam objectives one-by-one, providing concise and accurate review for all topics. Using this book, exam candidates will be able to easily and effectively review test objectives without having to wade through numerous books and documents for relevant content for final review.


Dreamweaver CS4 For Dummies

Dreamweaver CS4 For Dummies

Author: Janine Warner

Publisher: John Wiley & Sons

Published: 2009-02-10

Total Pages: 566

ISBN-13: 0470484004

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Whether you’re a seasoned pro or a Web design newbie, Dreamweaver CS4 For Dummies shows you the quickest, easiest way to get up to speed on Dreamweaver. You’ll be able to create professional, great-looking, user-friendly websites in no time at all. Take advantage of the new, more customizable interface, improved integration with Flash and Photoshop, a handy new AJAX coding feature, and Live View, which lets you see your work as you create it. Understand Dreamweaver basics, set up your site and create new pages, and work with text, graphics, and links. You can manage, test, and publish a site, define and apply styles with CSS, coordinate your design work, add audio, video, and Flash files to your site, build a dynamic Web site, and use Dreamweaver’s database features. Know how to: Design, build, and deploy professional-looking Web sites Use Dreamweaver’s new, more versatile preset layouts Fine-tune styles with enhanced CSS support Keep your pages cutting-edge with SmartObjects Take advantage of the new, more customizable interface Understand browser differences, make the most of CSS, build dynamic sites Create and optimize Web graphics Learn to maximize Cascading Style Sheets and Dreamweaver’s Layers features for creating fluid layouts Complete with lists of ten resources, ten timesaving tips, and ten great Web sites designed in Dreamweaver, Dreamweaver CS4 For Dummies is your one-stop guide to setting up, working with, and making the most of Dreamweaver.


Adobe Illustrator CS3

Adobe Illustrator CS3

Author: Adobe Systems

Publisher: Peachpit Press

Published: 2007

Total Pages: 480

ISBN-13: 0321492005

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The project-based lessons in this text show readers how to use Adobe Illustrator CS3 in real-life, everyday tasks. They give users a complete tour of the software.


Creativity, Inc. (The Expanded Edition)

Creativity, Inc. (The Expanded Edition)

Author: Ed Catmull

Publisher: Random House

Published: 2014-04-08

Total Pages: 367

ISBN-13: 0679644504

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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.