Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


OECD Sovereign Borrowing Outlook 2021

OECD Sovereign Borrowing Outlook 2021

Author: OECD

Publisher: OECD Publishing

Published: 2021-05-20

Total Pages: 94

ISBN-13: 9264852395

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This edition of the OECD Sovereign Borrowing Outlook reviews developments in response to the COVID-19 pandemic for government borrowing needs, funding conditions and funding strategies in the OECD area.


Integrated Management

Integrated Management

Author: Robert Sroufe

Publisher: Emerald Group Publishing

Published: 2018-10-05

Total Pages: 433

ISBN-13: 1787149757

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An exciting vision of what we can aspire to when sustainability is integrated within strategic practices across enterprise functions, systems, supply chains, and cities. The book will enable decision makers to recognize a new era of innovative value creation.


The Greenhouse Gas Protocol

The Greenhouse Gas Protocol

Author:

Publisher: World Business Pub.

Published: 2004

Total Pages: 0

ISBN-13: 9781569735688

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The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.


Engineering for Sustainable Development

Engineering for Sustainable Development

Author: International Centre for Engineering Education

Publisher: UNESCO Publishing

Published: 2021-03-02

Total Pages: 183

ISBN-13: 9231004379

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The report highlights the crucial role of engineering in achieving each of the 17 SDGs. It shows how equal opportunities for all is key to ensuring an inclusive and gender balanced profession that can better respond to the shortage of engineers for implementing the SDGs. It provides a snapshot of the engineering innovations that are shaping our world, especially emerging technologies such as big data and AI, which are crucial for addressing the pressing challenges facing humankind and the planet. It analyses the transformation of engineering education and capacity-building at the dawn of the Fourth Industrial Revolution that will enable engineers to tackle the challenges ahead. It highlights the global effort needed to address the specific regional disparities, while summarizing the trends of engineering across the different regions of the world.


Actionable Gamification

Actionable Gamification

Author: Yu-kai Chou

Publisher: Packt Publishing Ltd

Published: 2019-12-03

Total Pages: 500

ISBN-13: 183921077X

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Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.


Artificial Intelligence in Banking

Artificial Intelligence in Banking

Author: Introbooks

Publisher:

Published: 2020-04-07

Total Pages: 50

ISBN-13:

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In these highly competitive times and with so many technological advancements, it is impossible for any industry to remain isolated and untouched by innovations. In this era of digital economy, the banking sector cannot exist and operate without the various digital tools offered by the ever new innovations happening in the field of Artificial Intelligence (AI) and its sub-set technologies. New technologies have enabled incredible progression in the finance industry. Artificial Intelligence (AI) and Machine Learning (ML) have provided the investors and customers with more innovative tools, new types of financial products and a new potential for growth.According to Cathy Bessant (the Chief Operations and Technology Officer, Bank of America), AI is not just a technology discussion. It is also a discussion about data and how it is used and protected. She says, "In a world focused on using AI in new ways, we're focused on using it wisely and responsibly."


OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots

OECD Digital Education Outlook 2021 Pushing the Frontiers with Artificial Intelligence, Blockchain and Robots

Author: OECD

Publisher: OECD Publishing

Published: 2021-06-08

Total Pages: 252

ISBN-13: 9264904646

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How might digital technology and notably smart technologies based on artificial intelligence (AI), learning analytics, robotics, and others transform education? This book explores such question. It focuses on how smart technologies currently change education in the classroom and the management of educational organisations and systems.


Getting Started: Journey to Modernization with IBM Z

Getting Started: Journey to Modernization with IBM Z

Author: Makenzie Manna

Publisher: IBM Redbooks

Published: 2021-03-15

Total Pages: 90

ISBN-13: 0738459534

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Modernization of enterprise IT applications and infrastructure is key to the survival of organizations. It is no longer a matter of choice. The cost of missing out on business opportunities in an intensely competitive market can be enormous. To aid in their success, organizations are facing increased encouragement to embrace change. They are pushed to think of new and innovative ways to counter, or offer, a response to threats that are posed by competitors who are equally as aggressive in adopting newer methods and technologies. The term modernization often varies in meaning based on perspective. This IBM® Redbooks® publication focuses on the technological advancements that unlock computing environments that are hosted on IBM Z® to enable secure processing at the core of hybrid. This publication is intended for IT executives, IT managers, IT architects, System Programmers, and Application Developer professionals.