ACRP Report 26
Author:
Publisher:
Published: 2010
Total Pages:
ISBN-13:
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Guidebook for Conducting Airport User Surveys
Author: David C. Biggs
Publisher: Transportation Research Board
Published: 2009
Total Pages: 251
ISBN-13: 0309118123
DOWNLOAD EBOOKThis report provides methods and useful information for conducting effective user surveys at airports. The guidebook introduces the basic concepts of survey sampling and the steps involved in planning and implementing a survey; describes the different types of airport user surveys; and provides guidance on how to design a survey and analyze its results. This guidebook will be of value to airport operators, planners, designers, and other takeholders that need to survey airport users to obtain useful information to plan and operate their facilities appropriately and efficiently. Airport facilities can include all aspects of airport terminal buildings, parking lot operations, surface transportation, food and retail services, and employee accommodations, among others.
Guidebook for Evaluating Terminal Renewal Versus Replacement Options
Author: Ricondo & Associates
Publisher: Transportation Research Board
Published: 2012
Total Pages: 151
ISBN-13: 0309258197
DOWNLOAD EBOOKAt head of title: Airport Cooperative Research Program.
Airport Passenger-related Processing Rates Guidebook
Author: Michael James Cassidy
Publisher: Transportation Research Board
Published: 2009
Total Pages: 127
ISBN-13: 0309118050
DOWNLOAD EBOOKTRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
Airport-to-airport Mutual Aid Programs
Author:
Publisher: Transportation Research Board
Published: 2012
Total Pages: 192
ISBN-13: 0309258251
DOWNLOAD EBOOKThis report is a guidebook that will assist individuals at airports who would like to enter into formal or informal mutual aid agreements with other airports in the event of a community-wide disaster (e.g., hurricane, earthquakes) that requires support and assistance beyond their own capabilities. The guidebook describes the benefits that an airport-to-airport mutual aid program (MAP) can provide. It outlines the different considerations when setting up an airport-to-airport MAP and has many examples, including examples from other industries--
Impact of Regulatory Compliance Costs on Small Airports
Author:
Publisher:
Published: 2013
Total Pages: 96
ISBN-13:
DOWNLOAD EBOOK"TRB's Airport Cooperative Research Program (ACRP) Report 90: Impact of Regulatory Compliance Costs on Small Airports explores the cumulative costs of complying with regulatory and other federal requirements at small hub and non-hub airports."--Publisher's description.
Resource Manual for Airport In-terminal Concessions
Author:
Publisher: Transportation Research Board
Published: 2011
Total Pages: 269
ISBN-13: 0309213533
DOWNLOAD EBOOK'TRB's Airport Cooperative Research Program (ACRP) Report 54: Resource Manual for Airport In-Terminal Concessions provides guidance on the development and implementation of airport concession programs. The report includes information on the airport concession process; concession goals; potential customers; developing a concession space plan and concession mix; the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program; and concession procurement, contracting, and management practices"--Publisher's description.
A Guidebook for the Preservation of Public-Use Airports
Author: Thomas P Thatcher
Publisher: Transportation Research Board
Published: 2011
Total Pages: 64
ISBN-13: 0309213177
DOWNLOAD EBOOKTRB’s Airport Cooperative Research Program (ACRP) Report 44: A Guidebook for the Preservation of Public-Use Airports describes why public-use airports close and identifies measures and strategies that can be undertaken to potentially help preserve and prevent an airport closure.
Handbook to Assess the Impacts of Constrained Parking at Airports
Author: Ricondo & Associates
Publisher: Transportation Research Board
Published: 2010
Total Pages: 112
ISBN-13: 0309154960
DOWNLOAD EBOOKTRB's Airport Cooperative Research Program (ACRP) Report 34: Handbook to Assess the Impacts of Constrained Parking at Airports explores different types of parking constraints that airports experience and highlights tools to assess the impacts of the constraints and strategies to deal with them. The handbook includes a predictive modeling tool in a CD-ROM format designed to help determine the effects of implementing various parking strategies. The CD is also available for download from TRB's website as an ISO image.
Airport Marketing
Author: Nigel Halpern
Publisher: Routledge
Published: 2021-11-04
Total Pages: 542
ISBN-13: 1000466485
DOWNLOAD EBOOKThis accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
