The Abcs of Strategic Communication
The Abcs of Strategic Communication

Author: M. Larry Litwin APR Fellow PRSA

Publisher: AuthorHouse

Published: 2007-12-27

Total Pages: 718

ISBN-13: 1546228578

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Examples include: 25 words that hurt your resume; A user-friendly Web site; ABCs of strategic public relations; CBAs of strategic public relations; Ad placement matters on the Web; Assessing your writing; Be a better manager; Business dining: Dos and donts; Convince vs. persuade; Crafting your resume; Cover letters that get attention; Fly with less turbulence; Getting you out there; iPod etiquette; Know your audiences; Know where you are headed!; Looking for a job; Making your Web site pop; Planning your business trip; Pack without wrinkles; Political advertising; Resolving client reluctance; Telephone and cell phone etiquette; That all important thank you note; The 30-3-30 Principle; The 3-Minute Drill; The dreaded social kiss; The elevator speech; The

The A to Z of Australian Radio and Television
The A to Z of Australian Radio and Television

Author: Albert Moran

Publisher: Scarecrow Press

Published: 2009-08-04

Total Pages: 548

ISBN-13: 0810870223

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Australians have become increasingly visible outside of the country as speakers and actors in radio and television, their media moguls have frequently bought up foreign companies, and people around the world have been able to enjoy such Australian productions as The Flying Doctors, Neighbours, and Kath and Kim. The origins, early development, and later adaptations of radio and television show how Australia has gone from being a minor and rather parochial player to being a significant part of the international scene. The A to Z of Australian Radio and Television provides essential facts and information concerning the Australian radio and television industry. This is accomplished through the use of a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on directors, producers, writers, actors, television and radio series, and television and radio stations.

Educational Technology - its Creation, Development and Cross-cultural Transfer
Educational Technology - its Creation, Development and Cross-cultural Transfer

Author: R.M. Thomas

Publisher: Elsevier

Published: 2014-06-28

Total Pages: 288

ISBN-13: 1483294919

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This volume analyzes the conditions that promote the creation and development of educational technology in advanced industrial nations and the subsequent transfer of that technology to developing countries. Four technologies: print media, television/radio, computers and operating systems are examined in the context of both industrialized and developing nations. The problems that the developing countries face when adopting new technologies for their educational needs, political and economic conditions and cultural characteristics are discussed.