Minicase. ABBA Voyage: 50 years in business!

Minicase. ABBA Voyage: 50 years in business!

Author: Gómez Quijano, Arturo

Publisher: ESIC

Published:

Total Pages: 10

ISBN-13: 8411921166

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The setting You have just joined as the communication manager of the company that produces the ABBA Voyage show in London. You’ve been hired to create the communication plan for the show so that, once it has been established with UK audiences, you can now take it to the major European capitals. To do this, you are given the following brief.


Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia!

Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia!

Author: Gómez Quijano, Arturo

Publisher: ESIC

Published:

Total Pages: 106

ISBN-13: 8411920577

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ABBA: the soundtrack of my whole life Why is ABBA suddenly appearing in our lives now? My sister-in-law asked me in a family reunion when I told her that I was writing a case of ABBA. Many people will think that the main reason is because I am an ABBA freak. Nothing could be further from the truth. The main reason is because it seems to me that we do have a lot to learn from Björn and Benny’s career. One of the longest-lived and most productive creative couples in the history of music. They met on 5th June 1966 and, and they are still active and successful today. However, my sister-in-law’s question remained in my teacher’s mind. In class I jokingly say that this is the question of José Mourinho, a famous football coach: Why? It is also the question of the researcher, the journalist, the academic, the businessperson. It is the question that drives us forward as human beings. Man seeks explanations. There are many businesses from which many things can be learned, but why ABBA? It was then that I realized ABBA was the soundtrack that had been with me all my life. I was born in Galicia, in the Northwest of Spain, in the early sixties of the last century. From there, when I was just a child, I watched them, live and in black and white, win the Eurovision Song Contest. It was 1974. At that moment, ABBA was born. The group, designed by Stig Anderson, was formed after that triumph, to manage the success. For the next eight years they swept the world. They went as far as Australia where, when a special TV program about their visit to the country was broadcast, it had a 54% audience share, beating the record set by the broadcast of the man landing on the moon a few years earlier. I saw them born. [...]


Event Communication

Event Communication

Author: Barbara Mazza

Publisher: Goodfellow Publishers Ltd

Published: 2024-02-02

Total Pages: 173

ISBN-13: 1915097568

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Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.


My My!

My My!

Author: Giles Smith

Publisher: Simon and Schuster

Published: 2024-05-09

Total Pages: 296

ISBN-13: 1398529729

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My My! The story of ABBA told through a selection of their greatest hits. This year is the fiftieth anniversary of Waterloo (the song, not the battle) – a seminal moment in pop history which saw Swedish sensation ABBA burst on to the international music scene. How is it that half a century later this seventies Eurovision act is bigger than ever – reaching listeners of all ages and spinning off into musicals, museums and holograms? Giles Smith, writer and music fan, sets out to find out why. My My! is a celebration of ABBA through the ages. It’s one fan’s way of saying: thank you for the music.


Virtual Events Management

Virtual Events Management

Author: Tim Brown

Publisher: Goodfellow Publishers Ltd

Published: 2023-08-30

Total Pages: 173

ISBN-13: 1915097576

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The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.


The Abba Journey

The Abba Journey

Author: Kerry Wood

Publisher: Burkhart Books

Published: 2018

Total Pages: 205

ISBN-13: 9781790173693

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You are holding a powerful tool that will enable you to fulfill the Lord's command to "make disciples" in the relational dynamic of the Trinity. Discover how to walk in an intimate relationship with the Father, Son, and Spirit-a discipleship that is not based on placing the burden of spiritual growth on the shoulders of the believer, but on the overflowing work of the Spirit to connect us to the Father through the Son. The Journey begins with The Abba Foundation: how to know the Father really is good. Then The Abba Factor helps you distinguish between living as an orphan or as a son of God. Finally, learn to partner with the Holy Spirit in the process of transformation, the full meaning of "Abba" cry with The Abba Formation. Each chapter contains a weekly Meditation Verse, Assigned Reading, Discussion Questions for reflection and sharing in a small group or triad, and a Supplemental Article. These work together to assist the disciple in integrating the main concepts of each chapter.


Any Happy Returns

Any Happy Returns

Author: Peter C. Oppenheimer

Publisher: John Wiley & Sons

Published: 2024-01-17

Total Pages: 390

ISBN-13: 139421037X

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‘An in-depth but accessible analysis of the complex factors that impact structural changes in financial markets and investor opportunities.’ In Any Happy Returns: Structural Changes and Super Cycles in Markets, celebrated author Peter C. Oppenheimer delivers his much-anticipated follow-up to The Long Good Buy. The book discusses how structural changes in macroeconomic drivers, geopolitics, government policy and social attitudes all combine to drive secular super cycles that help to explain investor returns. The author focuses on what he calls the Post-Modern Cycle, what it's likely to look like, how it will unfold and what investors should focus on. You'll also find: An introduction to the history of cycles and structural ‘Super Cycles’, and what has driven them. A detailed analysis of Super Cycles since 1945, including the Post-War Boom, the Great Moderation, the post Global Financial Crisis and Pandemic era. The specific drivers of the emerging Post-Modern Cycle amid a higher cost of capital, bigger governments, more proactive industrial policy, greater regulation, and less globalisation. Oppenheimer focuses on the developments in technology and AI, and on efforts to de-carbonise economies, and how these might impact financial market returns and opportunities. An invaluable resource for students of economic and financial history, and for investors, Any Happy Returns is essential reading for anyone seeking insights into upcoming market conditions and returns.


Future Skills

Future Skills

Author: Bernard Marr

Publisher: John Wiley & Sons

Published: 2022-08-01

Total Pages: 278

ISBN-13: 1119870402

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The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022. Future-proof yourself and develop critical skills for the digital future The working world has changed dramatically in the last twenty years and it’s going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution? In Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You’ll learn which skills will be in the highest demand, why they’ll command a premium price, and how to develop them. You’ll also find: Strategies for improving human-centered skills, like teamwork and collaboration Straightforward explanations of digital skills, like data literacy and cyber-threat awareness Ways to make yourself an indispensable component of future firms, and practical tips for continuous improvement A can’t-miss book for every working professional seeking not just to survive – but to thrive – in the coming years, Future Skills belongs in the libraries of company leaders, managers, human resources professionals, educators, and anyone else with an interest in the future of work and how humanity fits within it.


ABBA

ABBA

Author: Petter Karlsson

Publisher: Weldon Owen

Published: 2014-09-23

Total Pages: 0

ISBN-13: 9789171262820

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This is the first complete and authorized official visual history of ABBA, one of the greatest pop groups of the 20th century. ABBA has sold a stunning 400 million records, and in some markets has even surpassed the Beatles. This first and only official book on ABBA was created with the full cooperation of the band members themselves and containing more than 600 rare and heretofore unseen images from throughout the band’s career. Publishing with the 40th anniversary of ABBA winning the Eurovision Song Contest, which is what put the band on the map, publication is being synchronized worldwide to great media attention. With a foreword and commentary throughout the book by the band’s four members, this is truly the complete story of one of the most popular bands of all time.