"A Short Guide to Writing About Motion Graphics" is the one essential textbook for any student writing critically about non-narrative motion pictures. This book explains in accessible language what research is for and how to use it when writing critical examinations of motion pictures that do not tell stories. Explained using clear examples taken from published writing, this book shows how to approach a writing assignment from beginning to completion, covering such topics as "The Purpose of Research," "How to Create and Use a Close Reading," "The Relationship Between Writing and Revision," and "Common Problems and Their Solutions." This book is an essential guide for any student writing about motion graphics. The process it presents has one simple goal: writing clearly for publication.
"A Short Guide to Writing About Motion Graphics" is the one essential textbook for any student writing critically about non-narrative motion pictures. This book explains in accessible language what research is for and how to use it when writing critical examinations of motion pictures that do not tell stories. Explained using clear examples taken from published writing, this book shows how to approach a writing assignment from beginning to completion, covering such topics as "The Purpose of Research," "How to Create and Use a Close Reading," "The Relationship Between Writing and Revision," and "Common Problems and Their Solutions." This book is an essential guide for any student writing about motion graphics. The process it presents has one simple goal: writing clearly for publication.
"Motion Graphics explores the process of animated graphic design. From the stunning broadcast of Pittard Sullivan, the cutting-edge cool of work from The Attik to the bold, independent film-title designs of BUREAU, this book presents the individuals and designs creating work that is among the best motion graphic design for television and film." -book jacket.
From the initial selection of an animation project to its final marketing materials, the art and business of animation production are illuminated in this step-by-step guide, which includes interviews with industry professionals about the place of their work within the general production pipeline and profiles of commercial animation studios. Television specials, pilots, shorts, and independent features are among the projects covered, in addition to a discussion of career opportunities in the field and the creative partnership of artists and engineers.
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Captivate your audience and enhance your storytelling with this tutorial based 4-color cookbook, featuring dozens of solutions to your titling needs. Each chapter includes case studies and interviews with the pros, lending cutting insight and lessons learned that will have you creating inspired title sequences in no time. The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications. Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
This book conveys useful screenwriting rules to help you develop marketable feature-length animation scripts. It explains the differences between animation and live-action scripts and feature animation genres, and gives advice on plot structure, character, dialogue and the integration of comedy elements.
Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. In Animated Storytelling, you’ll learn how to: Write a creative brief for your project Find and communicate your story’s big idea Create a tight story using linear and nonlinear story structures Use color to clarify and enrich your story Define the rules for your animated world, and commit to them Ease into the challenging task of animation Make the work you want to be hired to do Share your work with the world!
"“What exactly does AI automate?” Betancourt begins with the obvious answer, ‘human labor,’ and ends with the nature of value created in capitalism. His analysis was written for a lecture at the Aspen Institute–Germany’s Third Annual Berlin AI Conference, “Humanity Enabled: AI & the Great Economic Awakening” in March, 2020. The ‘great decoupling’ of labor from productivity and value suggests the potential for a post-labor economy, and the expansion of the ‘society of leisure’ formerly reserved for only the dominant social classes. This book concerns the social, cultural, and economic barriers to the development of a fairer, egalitarian, and more democratic society in terms of a broad, kaleidoscopic array of tendencies including the gamification of social activity by social credit, the role of marketing in popular media, the authoritarian usurpation of democracy in the smart city, and the proposal of universal basic income as a palliative for the replacement of human labor by machinery. Opposition to the emergence of the ‘society of leisure’ is not economic but cultural, a confluence of religious and social prohibitions on leisure that simultaneously devalue, demonize, and disenfranchise labor: this emergent conflict is the cultural significance of AI. About the author: Michael Betancourt is a critical theorist and research artist whose work is concerned with the cultural impacts of digital technology and capitalist ideology. He has written more than thirty books, including The Critique of Digital Capitalism, The Digital Agent versus Human Agency, The History of Motion Graphics, and Glitch Art in Theory and Practice. His writing has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish. These publications complement his movies, which have been screened internationally in art fairs, film festivals, and museums."
A Short Guide to Writing about Film continues to be the definitive resource for introducing students to film study, unlocking the art of film criticism with concise insights about the essentials of writing. The text introduces key film terminology, equipping students with the tools they need to craft thoughtful and critical essays. Featuring an array of student and professional examples, Corrigan takes readers on a journey from initial analysis and drafting to the creation of polished essays. With an engaging style, he demonstrates how film analysis can transform into a nuanced and rigorous compositional process. Perfect for both beginners and seasoned writers, this textbook is your gateway to mastering the language of film.
