South Africa's "Black" Market
South Africa's

Author: Jeffrey Fadiman

Publisher: Nicholas Brealey Publishing

Published: 2000

Total Pages: 228

ISBN-13:

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Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.

The New Black Middle Class in South Africa
The New Black Middle Class in South Africa

Author: Roger Southall

Publisher: Boydell & Brewer

Published: 2016

Total Pages: 319

ISBN-13: 1847011438

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Provides the most comprehensive account since the early 1960s of South Africa's "black middle class". 2016 CHOICE Outstanding Academic Title The "rise of the black middle class" is one of the most visible aspects of post-apartheid society in South Africa. Yet while it has been a major actor in the country's democratic reshaping, analysis of its role has been all but lacking. Rather, the image presented by the media has been of "black diamonds", consumers of the products of advanced industrial economies, and of corrupt "tenderpreneurs" who use their political connections to obtain contracts. This book seeks to complicate that picture with a much-needed analysis that recounts its historical development in colonial society prior to 1994, before examining the size, shape andstructure of the new black middle class in contemporary South Africa and its relation to its counterparts in the Global South. Roger Southall is Professor Emeritus in Sociology, University of the Witwatersrand. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe and Swaziland): Jacana

Black Cultural Life in South Africa
Black Cultural Life in South Africa

Author: Lily Saint

Publisher: University of Michigan Press

Published: 2018-09-20

Total Pages: 0

ISBN-13: 9780472074006

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Under apartheid, black South Africans experienced severe material and social disadvantages occasioned by the government’s policies, and they had limited time for entertainment. Still, they closely engaged with an array of textual and visual cultures in ways that shaped their responses to this period of ethical crisis. Marshaling forms of historical evidence that include passbooks, memoirs, American “B” movies, literary and genre fiction, magazines, and photocomics, Black Cultural Life in South Africa considers the importance of popular genres and audiences in the relationship between ethical consciousness and aesthetic engagement. This study provocatively posits that states of oppression, including colonial and postcolonial rule, can elicit ethical responses to imaginative identification through encounters with popular culture, and it asks whether and how they carry over into ethical action. Its consideration of how globalized popular culture “travels” not just in material form, but also through the circuits of the imaginary, opens a new window for exploring the ethical and liberatory stakes of popular culture. Each chapter focuses on a separate genre, yet the overall interdisciplinary approach to the study of genre and argument for an expansion of ethical theory that draws on texts beyond the Western canon speak to growing concerns about studying genres and disciplines in isolation. Freed from oversimplified treatments of popular forms—common to cultural studies and ethical theory alike—this book demonstrates that people can do things with mass culture that reinvigorate ethical life. Lily Saint’s new volume will interest Africanists across the humanities and the social sciences, and scholars of Anglophone literary, globalization, and cultural studies; race; ethical theories and philosophies; film studies; book history and material cultures; and the burgeoning field of comics and graphic novels.

Proceedings of the 1998 Multicultural Marketing Conference
Proceedings of the 1998 Multicultural Marketing Conference

Author: Jean-Charles Chebat

Publisher: Springer

Published: 2015-05-19

Total Pages: 568

ISBN-13: 3319173839

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​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Beneath the Surface
Beneath the Surface

Author: Lynn M. Thomas

Publisher: Duke University Press

Published: 2020-01-10

Total Pages: 263

ISBN-13: 1478007052

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For more than a century, skin lighteners have been a ubiquitous feature of global popular culture—embraced by consumers even as they were fiercely opposed by medical professionals, consumer health advocates, and antiracist thinkers and activists. In Beneath the Surface, Lynn M. Thomas constructs a transnational history of skin lighteners in South Africa and beyond. Analyzing a wide range of archival, popular culture, and oral history sources, Thomas traces the changing meanings of skin color from precolonial times to the postcolonial present. From indigenous skin-brightening practices and the rapid spread of lighteners in South African consumer culture during the 1940s and 1950s to the growth of a billion-dollar global lightener industry, Thomas shows how the use of skin lighteners and experiences of skin color have been shaped by slavery, colonialism, and segregation as well as by consumer capitalism, visual media, notions of beauty, and protest politics. In teasing out lighteners’ layered history, Thomas theorizes skin as a site for antiracist struggle and lighteners as a technology of visibility that both challenges and entrenches racial and gender hierarchies.

Consumption, Media and Culture in South Africa
Consumption, Media and Culture in South Africa

Author: Mehita Iqani

Publisher: Routledge

Published: 2017-10-02

Total Pages: 275

ISBN-13: 1317332296

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This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.