A Primer on Nonprofit PR
Author: Kathleen A. Neal
Publisher: Pineapple Press Inc
Published: 2001
Total Pages: 146
ISBN-13: 1561642290
DOWNLOAD EBOOKShows how PR can be used creatively and effectively for nonprofit organizations.
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The Ethics Primer for Public Administrators in Government and Nonprofit Organizations, Second Edition
Author: James H. Svara
Publisher: Jones & Bartlett Publishers
Published: 2014-02-07
Total Pages: 273
ISBN-13: 1449619029
DOWNLOAD EBOOKThis concise text is a reader friendly primer to the fundamentals of administrative responsibility and ethics. Your students will come away with a clear understanding of why ethics are important to administrators in governmental and non-profit organizations, and how these administrators can relate their own personal values to the norms of the public sector. Since the publication of the first edition of The Ethics Primer, there has been significant change in the climate of public affairs that impacts the discussion of ethics for those who serve the public in governmental and nonprofit organizations. The new edition reflects those changes in three major areas: • Ethics in an era of increasing tension between political leaders and administrators over the role and size of government. • Ethical choices in making fiscal cuts or imposing new taxes in the face of the greatest economic crisis since the Depression. • Ethical challenges to established practices in public organizations. The Second Edition also offers thoroughly updated data and sources throughout, as well as examples that incorporate new research and new developments in government and politics. The Second Edition of The Ethics Primer for Public Administrators in Government and Nonprofit Organizations: • Introduces readers to the fundamentals of administrative responsibility and provides comprehensive coverage of the important elements of ethics. • Features an accessible and interactive approach to maximize understanding of the subject. • Includes information on the nature of public service and the ethical expectations of public administrators, as well factors that may lead to unethical behavior. • Written from a political perspective, the book addresses questions that are highly salient to persons working in government and nonprofits. • Offers helpful ways to link ethics and management in order to strengthen the ethical climate in a public organization.
On Being Nonprofit
Author: Peter Frumkin
Publisher: Harvard University Press
Published: 2009-07
Total Pages: 228
ISBN-13: 9780674037403
DOWNLOAD EBOOKFocusing on nonprofits' growing dependence on public funding, their tendency toward political polarization, their often idiosyncratic missions, and their increasing commercialism, Peter Frumkin argues that the long-term challenges facing nonprofit organizations will be solved only when they achieve greater balance among their four central functions. Probing foundational thinking as well as emergent ideas, the book is an essential guide for nonprofit novices and experts alike who want to understand the issues propelling public debate about the future of their sector.
Prospect Research
Author: Cecilia Hogan
Publisher: Macmillan
Published: 2008
Total Pages: 452
ISBN-13: 9780763751036
DOWNLOAD EBOOKProspect Research: A Primer for Growing Nonprofits, Second Edition is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice and experienced researchers as well as fundraisers will appreciate this updated edition that focuses on prospect researching and the art of identifying and qualifying potential donors to nonprofit organizations. In addition to a detailed introduction to each step of prospect researching, the text includes sample forms and information on policies and procedures.
Brandraising
Author: Sarah Durham
Publisher: John Wiley & Sons
Published: 2009-11-19
Total Pages: 117
ISBN-13: 0470542217
DOWNLOAD EBOOKIn the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Modern Media Relations for Nonprofits
Author: Peter Panepento
Publisher:
Published: 2017-01-02
Total Pages: 184
ISBN-13: 9780692830734
DOWNLOAD EBOOKReady to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.
Promoting Issues & Ideas
Author: Public Interest Public Relations, inc
Publisher:
Published: 1987
Total Pages: 196
ISBN-13:
DOWNLOAD EBOOKThis guide to public relations helps nonprofits garner support for their organization, increase membership and increase use of their services.--Provided by Amazon.com.
Marketing for Nonprofit Organizations
Author: Stacy Landreth Grau
Publisher: Oxford University Press
Published: 2021-01-01
Total Pages: 241
ISBN-13: 0190090820
DOWNLOAD EBOOKSuccessful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build upon when marketing for nonprofit and social impact organizations. Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional tactics, and market valuation.
Cause Marketing for Nonprofits
Author: Jocelyne Daw
Publisher: John Wiley & Sons
Published: 2006-06-26
Total Pages: 314
ISBN-13: 0471927805
DOWNLOAD EBOOKThis book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
America's Nonprofit Sector
Author: Lester M. Salamon
Publisher: Foundation Center Publishing
Published: 1999
Total Pages: 228
ISBN-13:
DOWNLOAD EBOOKClarifies the basic scope, structure, operation, and role of the nonprofit sector in the US, and places it into context in relation to government and the business sector, showing how the position of the nonprofit sector has changed over time. Separate chapters on various subsectors of health care, education, social services, and arts, as well as advocacy, legal services, international aid, and religion, identify the role of the nonprofit sector in each area, compare it to roles played by government and for-profit firms, and highlight recent trends. Includes margins notes and quotes, graphs and charts, and space for notes. For students, journalists, and government officials.
