The Strategy Planning Process
The Strategy Planning Process

Author: Rudolf Grünig

Publisher: Springer

Published: 2018-04-18

Total Pages: 269

ISBN-13: 3662562219

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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Process-based Strategic Planning
Process-based Strategic Planning

Author: Rudolf Grünig

Publisher: Springer Science & Business Media

Published: 2005-11-19

Total Pages: 384

ISBN-13: 3540273425

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Useful manual for managers of strategy management projects. Presents and illustrates methods and tools of strategic planning. The approach explained contains detailed recommendations and examples. Previous edition has sold 900 copies world wide since its release in 2002.

Scenario-based Strategic Planning
Scenario-based Strategic Planning

Author: Burkhard Schwenker

Publisher: Springer Science & Business Media

Published: 2013-12-05

Total Pages: 214

ISBN-13: 3658028750

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In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.

Management Science
Management Science

Author:

Publisher:

Published: 1984

Total Pages: 546

ISBN-13:

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Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.