A History of Advertising. Volume 4 Part 1.
A History of Advertising. Volume 4 Part 1.

Author: Graham Thomas

Publisher: SAGUS

Published: 2024-06-24

Total Pages: 251

ISBN-13: 1911489569

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Marketing Week called Allen Brady & Marsh ‘one of the UK’s greatest and most famous advertising agencies.’ This was no exaggeration. It was an agency that ploughed its own furrow, and produced advertising that still remains remembered and famous today. It was also an agency that others in the industry feared or even disliked. Not just muttering their distaste behind closed doors but publicly. At the root of this was the co-founders flamboyance, and that the agency was a believer in the power of jingles - even when they became deeply unfashionable. None the less, there is much to learn from the ABM story. And much to be amused by - to the extent that there are two volumes devoted to it.

A History of Advertising
A History of Advertising

Author: Jef I Richards

Publisher: Rowman & Littlefield

Published: 2022-05-15

Total Pages: 465

ISBN-13: 1538141221

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)

Advertising Progress
Advertising Progress

Author: Pamela Walker Laird

Publisher: JHU Press

Published: 2020-01-15

Total Pages: 584

ISBN-13: 1421434180

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Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

The Rise of Advertising in the United States
The Rise of Advertising in the United States

Author: Edd Applegate

Publisher: Scarecrow Press

Published: 2012-08-17

Total Pages: 213

ISBN-13: 0810884070

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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Model Rules of Professional Conduct
Model Rules of Professional Conduct

Author: American Bar Association. House of Delegates

Publisher: American Bar Association

Published: 2007

Total Pages: 216

ISBN-13: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Publisher and Bookseller
Publisher and Bookseller

Author:

Publisher:

Published: 1863

Total Pages: 1028

ISBN-13:

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Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.

The Cambridge History of the Book in Britain: Volume 6, 1830–1914
The Cambridge History of the Book in Britain: Volume 6, 1830–1914

Author: David McKitterick

Publisher: Cambridge University Press

Published: 2009-03-05

Total Pages: 940

ISBN-13: 131617588X

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The years 1830–1914 witnessed a revolution in the manufacture and use of books as great as that in the fifteenth century. Using new technology in printing, paper-making and binding, publishers worked with authors and illustrators to meet ever-growing and more varied demands from a population seeking books at all price levels. The essays by leading book historians in this volume show how books became cheap, how publishers used the magazine and newspaper markets to extend their influence, and how book ownership became universal for the first time. The fullest account ever published of the nineteenth-century revolution in printing, publishing and bookselling, this volume brings The Cambridge History of the Book in Britain up to a point when the world of books took on a recognisably modern form.

Advertising and the World Wide Web
Advertising and the World Wide Web

Author: David W. Schumann

Publisher: Psychology Press

Published: 1999-04

Total Pages: 327

ISBN-13: 1135672377

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Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

The History of Cartography, Volume 4
The History of Cartography, Volume 4

Author: Matthew H. Edney

Publisher: University of Chicago Press

Published: 2020-05-15

Total Pages: 1803

ISBN-13: 022633922X

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Since its launch in 1987, the History of Cartography series has garnered critical acclaim and sparked a new generation of interdisciplinary scholarship. Cartography in the European Enlightenment, the highly anticipated fourth volume, offers a comprehensive overview of the cartographic practices of Europeans, Russians, and the Ottomans, both at home and in overseas territories, from 1650 to 1800. The social and intellectual changes that swept Enlightenment Europe also transformed many of its mapmaking practices. A new emphasis on geometric principles gave rise to improved tools for measuring and mapping the world, even as large-scale cartographic projects became possible under the aegis of powerful states. Yet older mapping practices persisted: Enlightenment cartography encompassed a wide variety of processes for making, circulating, and using maps of different types. The volume’s more than four hundred encyclopedic articles explore the era’s mapping, covering topics both detailed—such as geodetic surveying, thematic mapping, and map collecting—and broad, such as women and cartography, cartography and the economy, and the art and design of maps. Copious bibliographical references and nearly one thousand full-color illustrations complement the detailed entries.