Biography of an Idea
Biography of an Idea

Author: Edward L. Bernays

Publisher: Open Road Media

Published: 2015-04-07

Total Pages: 965

ISBN-13: 1497698677

DOWNLOAD EBOOK

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Hoosiers and the American Story
Hoosiers and the American Story

Author: Madison, James H.

Publisher: Indiana Historical Society

Published: 2014-10

Total Pages: 359

ISBN-13: 0871953633

DOWNLOAD EBOOK

A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past.

The New York World's Fair, 1939/1940
The New York World's Fair, 1939/1940

Author: Richard Wurts

Publisher: Courier Corporation

Published: 2013-05-27

Total Pages: 174

ISBN-13: 0486317897

DOWNLOAD EBOOK

Photographic tour of best-loved world's fair: the 700-foot-tall Trylon, the 200-foot-wide Perisphere, GM's Futurama ride, 3-D movies, Elektro the 7-foot-tall robot, artwork by Dali and Calder, much more. 155 photographs, map.

1939, the Lost World of the Fair
1939, the Lost World of the Fair

Author: David Hillel Gelernter

Publisher:

Published: 1995

Total Pages: 464

ISBN-13:

DOWNLOAD EBOOK

Recreates the sights, sounds, and atmosphere of the New York World's Fair in 1939, highlighting its importance to a country reviving from the Great Depression and preparing for World War II.

Black Elk Speaks
Black Elk Speaks

Author: John G. Neihardt

Publisher: U of Nebraska Press

Published: 2014-03-01

Total Pages: 470

ISBN-13: 0803283938

DOWNLOAD EBOOK

Black Elk Speaks, the story of the Oglala Lakota visionary and healer Nicholas Black Elk (1863–1950) and his people during momentous twilight years of the nineteenth century, offers readers much more than a precious glimpse of a vanished time. Black Elk’s searing visions of the unity of humanity and Earth, conveyed by John G. Neihardt, have made this book a classic that crosses multiple genres. Whether appreciated as the poignant tale of a Lakota life, as a history of a Native nation, or as an enduring spiritual testament, Black Elk Speaks is unforgettable. Black Elk met the distinguished poet, writer, and critic John G. Neihardt in 1930 on the Pine Ridge Reservation in South Dakota and asked Neihardt to share his story with the world. Neihardt understood and conveyed Black Elk’s experiences in this powerful and inspirational message for all humankind. This complete edition features a new introduction by historian Philip J. Deloria and annotations of Black Elk’s story by renowned Lakota scholar Raymond J. DeMallie. Three essays by John G. Neihardt provide background on this landmark work along with pieces by Vine Deloria Jr., Raymond J. DeMallie, Alexis Petri, and Lori Utecht. Maps, original illustrations by Standing Bear, and a set of appendixes rounds out the edition.

Mexicans in Phoenix
Mexicans in Phoenix

Author: Frank M. Barrios

Publisher: Arcadia Publishing

Published: 2008

Total Pages: 142

ISBN-13: 9780738548302

DOWNLOAD EBOOK

Phoenix's Mexican American community dates back to the founding of the city in 1868. From these earliest days, Phoenicians of Mexican descent actively participated in the city's economic and cultural development, while also fiercely preserving their culture and heritage in the thriving barrios, by establishing their own businesses and churches. In 1886, Henry Garfias became the first member of the Mexican community to be elected a city official. The 20th century saw the creation of organizations, such as La Liga Protectora and Sociedad Zaragoza, that gave a stronger political voice to the underrepresented Mexican population. In 1953, another member of the Mexican community, Adam Diaz, was elected to city council. As the century progressed, the Mexican American population grew and expanded into several areas of Phoenix, and today the substantial community is flourishing.