School Public Relations for Student Success
School Public Relations for Student Success

Author: Edward H. Moore

Publisher: Corwin Press

Published: 2009-07-15

Total Pages: 185

ISBN-13: 1452273014

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"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Principles of Public Speaking
Principles of Public Speaking

Author: Kathleen M. German

Publisher: Routledge

Published: 2016-05-23

Total Pages: 295

ISBN-13: 1315506246

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Balancing skills and theory, Principles of Public Speaking emphasizes orality, Internet technology, and critical thinking as it encourages the reader to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic book uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers the reader the latest in using technology in speechmaking, featuring a unique and exciting integrated text and technology learning system.

Hard Copy
Hard Copy

Author: Daniel Shaskey

Publisher: Crystal Palace Books

Published: 2018-10-22

Total Pages: 228

ISBN-13: 0473456567

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The Hard Copy is a work that walks the line between the exotic artists’ book and the democratic, mass-produced multiple. Appropriating ideas and visual references from Stewart Brand's Whole Earth Catalog, Hard Copy represents the power that the tool bestows on the contemporary artist by listing, reviewing and appropriating information on a selection of 'artists' tools.

Copy Proof
Copy Proof

Author: Academie St. Joost

Publisher: 010 Publishers

Published: 2000

Total Pages: 240

ISBN-13: 9789064503986

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The book presents the theory and practice of a new kind of designing, geared to the demands of rapidly changing technology, new patterns in the exchange and communication of information and the changing needs or society. Introductory essays examine the history and current practice of education in design, and five prominent Dutch authors analyse the final projects of ten Post-St. Joost designers, work which is also extensively illustrated.

Primer of Public Relations Research, Third Edition
Primer of Public Relations Research, Third Edition

Author: Don W. Stacks

Publisher: Guilford Publications

Published: 2016-11-23

Total Pages: 417

ISBN-13: 146252270X

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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Advertising Creative
Advertising Creative

Author: Tom Altstiel

Publisher: SAGE Publications

Published: 2015-12-10

Total Pages: 751

ISBN-13: 1506315402

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Jspr Vol 26-N3
Jspr Vol 26-N3

Author: Journal of School Public Relations

Publisher: Rowman & Littlefield

Published: 2005-12-05

Total Pages: 84

ISBN-13: 1475823827

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The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.