How Much Longer Will You Let the Competition Keep You Up At Night? 9 Ways to Amazon-Proof Your Business gives you the tools necessary to safeguard against competition, so that you can advance your goals on your terms and timetable - NOT THEIRS. This book is a step-by-step process for making your business more secure. In addition, it will assist in building the confidence you need to accelerate its growth well into the future. Inside, you’ll learn: • A 3-tier method to sharpen your focus • A straight-forward approach that guarantees victory • The #1 hang-up that keeps businesses from standing out against their competition • The most uncomfortable course of action that, when implemented, will capture your customers’ attention forever • The least used, but most powerful way to increase profits in 24-hours or less • And much more! In addition to sparking ideas for standing out, 9 Ways provides a multitude of resources (including other books and materials) that you can seek out which will further you in you journey to achieving ultimate success.
How Much Longer Will You Let the Competition Keep You Up At Night? 9 Ways to Amazon-Proof Your Business gives you the tools necessary to safeguard against competition, so that you can advance your goals on your terms and timetable - NOT THEIRS. This book is a step-by-step process for making your business more secure. In addition, it will assist in building the confidence you need to accelerate its growth well into the future. Inside, you’ll learn: • A 3-tier method to sharpen your focus • A straight-forward approach that guarantees victory • The #1 hang-up that keeps businesses from standing out against their competition • The most uncomfortable course of action that, when implemented, will capture your customers’ attention forever • The least used, but most powerful way to increase profits in 24-hours or less • And much more! In addition to sparking ideas for standing out, 9 Ways provides a multitude of resources (including other books and materials) that you can seek out which will further you in you journey to achieving ultimate success.
The landing pages , also known as landing pages, are web pages created with the specific purpose of capturing visitors' attention and converting them into leads or customers. Unlike traditional website pages, which can have multiple objectives and links, landing pagespages are focusedand oriented towards a single action or message. What are Landings Pages ? A landing page is an independent page, separate from the main website structure, that serves as the entry point for a marketing campaign. It can be accessed through clicks on ads, search results, marketing emails or other traffic sources. The main objective is to encourage the visitor to take a specific action, such as filling out a form, making a purchase, signing up for a newsletter or downloading an e-book. Why are landing pages important? Focus and Clarity : How to land pages have a single purpose, they provide a clear and distraction-free user experience. This increases the likelihood of conversion as visitors know exactly what is expected of them. Measuring Results : As landing pages allow for accurate analysis of campaign performance. With analysis tools, it is possible to measure how many visitors reach the page, how many convert and identify areas for improvement. Audience Segmentation : Landing pages can be customized for different audience segments. This makes it possible to create more relevant messages and offers for each group, increasing the chances of conversion. Testing and Optimization :Landing pages are ideal for A/B testing, allowing you to compare different versions and identify which elements work best. This facilitates continuous optimization to improve results over time. Reducing Cost per Lead : By increasing the conversion rate, landing pages help reduce the cost per lead or customer acquisition. This makes marketing campaigns more efficient and profitable. Components of a Landing Page So that a landing page to be effective, it must include some essential components: Title : The title should be attractive and clearly communicate the value of the offer. Subtitle : Complements the title, offering more details and reinforcing the main message. CalltoAction (CTA) : The CTA is the most crucial element, guiding the visitor to the desired action such as “Sign up now”, “Download the e-book” or “Buy now”. It must be clear, direct and prominent on the page. Lead Capture Form : If the objective is to collect information from visitors, the form should be simple and only ask for essential data to avoid resistance. Images/Videos : Relevant, high-quality visual elements help capture attention and illustrate the offer or product, making the page more attractive. Social Proof : Testimonials, customer reviews, case studies, and logos from known partners or customers help build trust and reinforce. Benefits and Features : A clear description of the benefits and features of the offer must be present to convince the visitor of the value being offered. Clean and Responsive Design : The design should be intuitive, easy to navigate and optimized for mobile devices, ensuring a good experience for all visitors. Examples of using Landing Pages Lead Capture : Software companies can use landing pages to offer a free e-book in exchange for the visitor's email. Product Sales : E-commercescancreate landing pages to promote a specific product, highlighting its features and special offers. Events and Webinars : Organizations can use landing pages for registering participants for online or in-person events, providing event details and a registration form. Market Testing : New products or services can be tested using landing pages to gauge public interest before the official launch. Conclusion The landing pages are a powerful tool in the digital marketing arsenal, allowing companies to achieve specific results efficiently. With clear focus and well-implemented essential elements, a landing page can transform visitors into leads and customers, significantly increasing the return on investment (ROI) of marketing campaigns. In the next Chapters, we will explore in detail each of these elements and strategies for creating landing highly effective pages .
"A powerful and inspiring look 'inside the tent' of Mercedes-Benz that will help you learn how large companies make big changes in short timespans." --Guy Kawasaki, Chief Evangelist of Canva and author of The Art of the Start 2.0 "I can’t remember having read a more compelling example of how great luxury brands aren’t just made but are nurtured. Driven to Delight offers essential lessons on the direct and undeniable relationship between how much you value and respect your customers and how they reward you for that consideration." --Mike Jackson, Chairman, CEO, and President, AutoNation "Joseph Michelli's latest book is a masterful roadmap for transforming the relationship between leaders, employees, and the customers they serve." --Tom Rath, author of StrengthsFinder 2.0 and Are You Fully Charged? "The revolution in customer care that MBUSA is currently undertaking is rivaled only by the revolution that Mercedes began with the invention of the automobile. Dr. Michelli’s book provides the most comprehensive look at how MBUSA is undertaking and succeeding at this transformative initiative." --Alex Gellert, CEO, Merkley & Partners "Kudos to Steve Cannon and Joseph Michelli. Steve is the rare CEO who is brutally honest—in a public forum—about his own iconic organization’s growing pains. Joseph’s ability to present a compelling case study is unparalleled. If Driven to Delight can’t convince you of the bottom line benefits of balancing service and technology to differentiate from your competition, your days are numbered." --Doug Lipp, international business consultant and bestselling author of Disney U "Once again Joseph Michelli gives us a glimpse into one of the worlds’ great brands and customer experiences. Joseph helps us understand how Mercedes Benz leadership transformed and elevated sales and service experiences. Additionally, he takes the reader on a journey to examine their own organization and determine how to apply these principles and lessons in their own business. This is an important read for leaders who want to grow their businesses, by improving customers’ lives." --Jeanne Bliss, President, CustomerBliss, and bestselling author of Chief Customer Officer 2.0 and I Love You More Than My Dog "Mercedes Benz's story demonstrates the leadership and commitment that's required to transform customer experience within a large organization. The book does a great job of capturing how the company engaged all of its employees and partners on a journey to deliver upon its brand promise, which required much more than just designing great cars." --Bruce Temkin, CCXP, Customer Experience Transformist & Managing Partner, Temkin Group "Most business leaders will tell you how important it is to delight their customers—who wouldn't? But most don't. This is the story of Steve Cannon's journey to take Mercedes Benz from 'good to best'—the diagnosis, the plan, the process design, the management and measurement, but most importantly, the leadership that is making 31,600 people, 99.5 percent of whom don't work for him, WANT to deliver it." --Andrew Robertson, President and CEO, BBDO Worldwide, Inc.
Discover a wealth of business etiquette in this invaluable resource book that helps prevent bad behavior in the workplace. What are the rules for business etiquette today? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? In today’s workplace, manners matter more than ever. With an increasing amount of open-plan workplaces and constant connectivity, the chances of unintentionally annoying or offending others is growing. Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides. This book untangles the nuances of: meeting etiquette, interview expectations, proper office attire, electronic manners, privacy in tight spaces, nonverbal cues, small talk, social media use, and more. In even the most diverse workplaces, good manners will create an atmosphere of respect, smoothing the way for everyone to succeed. Excuse Me explains how to begin.
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps: • Finding insight • Generating ideas • Building businesses • Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own "alternative facts", to mislead and misinform their customers, colleagues and communities. The skilfulness and ease with which some leaders now lie has become a Lie-Ability. And when customers stop trusting the products, services or the stories a leader tells, then the business suffers. If business leaders don’t lead a truth renaissance, we are all lost. People no longer trust politicians or the media. And many of the institutions and professions we used to turn to have also lost trust. The only people that can really save us now are business leaders. We need to become truth advocates and activists. We must re-establish a new norm where we tell the truth to ourselves, to our employees, to our shareholders, to our customers and to society at large. This book explores the 7 Deadly Lies that business tells itself, the 7 Dark Arts of Deception that are still used with monotonous regularity to manipulate the narrative. It offers C-suite leaders and senior managers a clear path out of deceit. It provides a solution to the Lie-Ability of some leaders by developing a deeper understanding of truth, how to reclaim it and how to build back trust.
With the app market exploding, app designers will need a solid how-to guide to help them start their home-based business. This book will guide the reader through all the steps from design to marketing.
Named one of the Best Business Books of 2023 by the Financial Times Thinkers50 2023 Winner: Talent Award From MIT professor and pre-eminent voice on Good Jobs comes a leadership guide for choosing excellence and providing good jobs that offer a living wage, dignity, and opportunities for growth. From healthcare facilities to call centers, fulfillment centers to factories, and restaurants to retail stores, companies are struggling to find or keep workers, because the jobs they offer are low-paying, stressful, and provide little chance for growth and success. Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay. It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business. And why, more than ever, in a world with tight labor markets, failing to provide good jobs will catch up with you and threaten your business. As the leading scholar on good jobs and president of the Good Jobs Institute, Ton has helped executives at many companies implement a good jobs system. With expertise drawn from spending time on the front lines with workers and their managers, she knows what's keeping most companies mired in mediocrity and how implementing a good jobs system makes them more competitive, more resilient, and more likely to attract and retain loyal customers and dedicated employees. Practical, prescriptive, and often provocative, The Case for Good Jobs is essential reading for company leaders who want to—who need to—choose excellence.
