Wham-O's irresistible toys practically define childhood for an entire generation. The Frisbee, Hula Hoop, SuperBall, Slip 'N Slide, Silly String, and Hacky Sack are all cherished companions that brought kids together and still enjoy an enduring popularity today. Super-Book ("the most fantastic book ever created by science") showcases these amazing toys and a wide array of entertaining and downright odd playthings dreamed up by a company started by two childhood friends. Released in time for the 60th anniversary of Wham-O and featuring an engaging history of each plaything, colorful vintage packaging and ads, as well as photographs of the toys, this boisterous book is sure to inspire nostalgia and a trip to the nearest park, Frisbee in hand.
Jesse Lawrence wasn''t sure what to think about moving to a Thoroughbred breeding farm, especially after her horse Firebolt dies. But before her horse''s death he had the chance to sire a beautiful chestnut colt. Jesse names this colt Cobalt, and helps and watches him grow up. Cobalt has a talent and the heart for running, in which this leads him to great victories in races. Going all the way to the Triple Crown, Jesse and Cobalt have adventures of all kinds. But sometime after the big race, Cobalt gets in a nearly fatal accident. Can he pull through before Jesse loses another horse she has come to love? Coming Soon: Fire Within
RELIEVE STRESS IN 60 SECONDS OR LESS! The 60 Seconds Fix is the timely response to our collective calling for quicker, easier solutions to our stressful lives. Keeping up with our fast-paced, technologically driven world has stressed us beyond tolerance and we're tired of not feeling good! In an easy, fun, and experiential format, The 60 Seconds Fix empowers us all: . To notice quickly when we are in or out of The Zone: the feeling good place of optimum arousal that makes peak performance possible . To savor more abundantly the times when we are in The Zone performing our best . To know exactly how to get back in The Zone fast to feel good and perform well no matter what our endeavor Within the pages of this book, Dr. Regalena "Reggie" Melrose keeps us laughing about the way we are currently juggling it all while giving us a solid, practical toolkit that will have us feeling less stressed and more playful, less worried and more joyful. Everyone around us will thank us for reading this book!
Witty, honest, and wholly captivating, Mr. 60% is a perfect read for fans of The Spectacular Now and Where Things Come Back. Matt Nolan is the high school drug dealer, deadbeat, and soon-to-be dropout according to everyone at his school. His vice principal is counting down the days until Mr. 60% (aka Matt) finally flunks out and is no longer his problem. What no one knows is the only reason Matt sells drugs is to take care of his uncle Jack, who is dying of cancer. Meet Amanda. The overly cheerful social outcast whose optimism makes Matt want to hurl. Stuck as partners during an after-school club (mandatory for Matt), it’s only a matter of time until Amanda discovers Matt’s secret. But Amanda is used to dealing with heartbreak, and she’s determined to help Matt find a way to give life 100 percent.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
