"50 Shades of Marketing" is a satire novel about food discount and speculation with agricultural raw material. Under the surface, it is an analysis of some of the absurdities in the economy, written by an insider who was part of the system since more than three decades. The story is told by a 20 Eurocent coin and a 1 Eurocent coin. They had fallen to the floor of a checkout cashier and are now stuck in an invisible and hidden location, covered with dust, and with no hope to be rescued. The two coins, Koin, Sr. and Koin, Jr. tell the story, and they complain about the declining importance of cash currency, about the dominance of the financial industry and the stagnation of the real economy.
Dripping Thighs, Sticky Chicken Fingers, Vanilla Chicken, Chicken with a Lardon, Bacon-Bound Wings, Spatchcock Chicken, Learning-to-Truss-You Chicken, Holy Hell Wings, Mustard-Spanked Chicken, and more, more, more! Fifty chicken recipes, each more seductive than the last, in a book that makes every dinner a turn-on. “I want you to see this. Then you’ll know everything. It’s a cookbook,” he says and opens to some recipes, with color photos. “I want to prepare you, very much.” This isn’t just about getting me hot till my juices run clear, and then a little rest. There’s pulling, jerking, stuffing, trussing. Fifty preparations. He promises we’ll start out slow, with wine and a good oiling . . . Holy crap. “I will control everything that happens here,” he says. “You can leave anytime, but as long as you stay, you’re my ingredient.” I’ll be transformed from a raw, organic bird into something—what? Something delicious. So begins the adventures of Miss Chicken, a young free-range, from raw innocence to golden brown ecstasy, in this spoof-in-a-cookbook that simmers in the afterglow of E.L. James’s sensational Fifty Shades of Grey trilogy. Like Anastasia Steele, Miss Chicken finds herself at the mercy of a dominating man, in this case, a wealthy, sexy, and very hungry chef. And before long, from unbearably slow drizzling to trussing, Miss Chicken discovers the sheer thrill of becoming the main course. A parody in three acts—“The Novice Bird” (easy recipes for roasters), “Falling to Pieces” (parts perfect for weeknight meals), and “Advanced Techniques” (the climax of cooking)—Fifty Shades of Chicken is a cookbook of fifty irresistible, repertoire-boosting chicken dishes that will leave you hungry for more. With memorable tips and revealing photographs, Fifty Shades of Chicken will have you dominating dinner.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
E. L. James' Fifty Shades trilogy has fascinated and seduced millions of readers. In bedrooms, in book clubs, and in the media, people can't stop talking about it! In Fifty Writers on Fifty Shades of Grey, 50 writers—from romance and erotica authors, to real-world BDSM practitioners, to adult entertainment industry professionals—continue the conversation. Fifty Shades as Erotic Fiction Erotic romance writer Sylvia Day speaks to the new opportunities the Fifty Shades trilogy has opened up for writers (and readers!) of erotica Fifty Shades as Sexual Empowerment Romance novelist Heather Graham praises the way the books encourage women to celebrate their own sexual shades of grey Fifty Shades as Fanfiction Editor Tish Beaty relates the process behind turning Twilight fanfic Master of the Universe into Fifty Shades of Grey Fifty Shades as Pop Culture Fifty Shames of Earl Grey author Andrew Shaffer compares Fifty Shades to sister-in-literary-scandal Peyton Place Plus • Matrimonial lawyer Sherri Donovan examines the legalities of Christian's contract • Master R of BDSM training chateau La Domaine Esemar evaluates Christian Grey's skill as a Dominant (and offers some professional advice) • And a whole lot more! Whether you loved Fifty Shades of Grey, or just want to know why everyone else does, Fifty Writers on Fifty Shades of Grey is the book for you. Contributors: • Heather Graham • Sylvia Day • Andrew Shaffer • M.J. Rose • Sinnamon Love • Judith Regan • Stacey Agdern • Laura Antoniou • Jennifer Armintrout • Tish Beaty • Mala Bhattacharjee • Rachel Kramer Bussel • M. Christian • Suzan Colón • Joy Daniels • Sherri Donovan • Angela Edwards • Melissa Febos • Lucy Felthouse • Ryan Field • Selina Fire • Megan Frampton • Sarah Frantz • Louise Fury • Lois Gresh • Catherine Hiller • Marci Hirsch • Dr. Hilda Hutcherson • Debra Hyde • Anne Jamison • D.L. King • Dr. Logan Levkoff • Arielle Loren • Sassafras Lowry • Rachel Kenley • Pamela Madsen • Chris Marks and Lia Leto • Midori • Master R • Dr. Katherine Ramsland • Tiffany Reisz • Katharine Sands • Jennifer Sanzo • Rakesh Satyal • Marc Shapiro • Lyss Stern • Cecilia Tan • Hope Tarr • Susan Wright • Editor X
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Pink is the new Grey. Irreverent, poignant, true. This book celebrates the joy and humor of parenthood. The bestselling trilogy instigated a boom of "Fifty Shades" babies. And it turns out, True Love doesn't look quite like you expected. 50-page, full-color, illustrated Seussian book for parents. Like Adam Mansbach's "Go the F**k to Sleep," it's a reality check for new parents. A must-read if reading the E L James trilogy made you a mom. Great baby shower gift. Great Mother's Day gift.
"If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
The inspiration for the major motion picture Ashes in the Snow! "Few books are beautifully written, fewer still are important; this novel is both." --The Washington Post From New York Times and international bestseller and Carnegie Medal winner Ruta Sepetys, author of Salt to the Sea, comes a story of loss and of fear -- and ultimately, of survival. A New York Times notable book An international bestseller A Carnegie Medal nominee A William C. Morris Award finalist A Golden Kite Award winner Fifteen-year-old Lina is a Lithuanian girl living an ordinary life -- until Soviet officers invade her home and tear her family apart. Separated from her father and forced onto a crowded train, Lina, her mother, and her young brother make their way to a Siberian work camp, where they are forced to fight for their lives. Lina finds solace in her art, documenting these events by drawing. Risking everything, she imbeds clues in her drawings of their location and secretly passes them along, hoping her drawings will make their way to her father's prison camp. But will strength, love, and hope be enough for Lina and her family to survive? A moving and haunting novel perfect for readers of The Book Thief. Praise for Between Shades of Gray: "Superlative. A hefty emotional punch." --The New York Times Book Review "Heart-wrenching . . . an eye-opening reimagination of a very real tragedy written with grace and heart." --The Los Angeles Times "At once a suspenseful, drama-packed survival story, a romance, and an intricately researched work of historial fiction." --The Wall Street Journal * "Beautifully written and deeply felt . . . An important book that deserves the widest possible readership." --Booklist, starred review “A superlative first novel. A hefty emotional punch.”--The New York Times Book Review “A brilliant story of love and survival.”--Laurie Halse Anderson, bestselling author of Speak and Wintergirls * “Beautifully written and deeply felt…an important book that deserves the widest possible readership.”--Booklist, Starred Review
