There are probably thousands of ways to attract and keep customers, but 50 Ways to Win New Customers and 50 Powerful Ideas You Can Use to Keep Your Customers offer the best -- a mix of classic, commonsense tips and ingenious advice. Written in the simple, practical, example-filled style for which he's becoming well-known, Paul Timm shows any business how to get the customers it needs to survive...and keep them for life.
Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that apply a constant flow of customer-centered innovations see consistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference.
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have “been there,” this down-to-earth book will bring fledging craft businesses to new levels of profits and success.
Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.
If you are a professional working in an organization, this is the book you've been waiting for.Chock full of checklists, dos and don'ts, models, assessments, worksheets andflowcharts, this book is designed to help you:* market your skills* sell your ideas and proposals* secure client commitment to action* establish 50-50 partnerships with managers* establish powerful professional roles* make client resistance work for you.Using these skills effectively, you will experience increased impact and career satisfaction while being viewed as a valued, core member of your organization.This practical, down-to-earth, how-to book will become your constant reference. It also offers you the unique opportunity to rate yourself against the world's largest database of client/customer feedback.With this book as your Success Guide, turn your Expertise into Results!
Jump into the profitable list building marketing game and rapidly outpace your competition by quickly grabbing a high percentage of the market share. There are a lot of ways to build a subscriber list, but most of those methods being used today are slow, ineffective and desperate measures that result in a worthless list of low-quality subscribers that are mostly junk without any real possibility for conversion to genuine customers. Get your copy of 'The Road to a 50k Mailing List' and boost your income! We offer you a tremendous amount of valuable information that will benefit your business: How to build your subscriber list without advertising Strategies for creating lead-generating information products for rapid list growth Methods for taking advantage of viral marketing Tips for generating permission opt-in subscribers in order to develop a higher quality list Superpower tactics for rapid-fire list building How to attract subscribers by providing real solutions to real problems Tactics for effective relationship management to generate revenue through rapport A secret list of tactics to implement for fast subscription list growth And much, much more! Not only will 'The Road to a 50k Mailing List' provide you with all the information you need to succeed, but will set you off running at a rapid pace to win the race to high profitability and sales!
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
