Encyclopedia of Health and Behavior

Encyclopedia of Health and Behavior

Author: Norman B. Anderson

Publisher: SAGE

Published: 2004-01-21

Total Pages: 1017

ISBN-13: 0761923608

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This encyclopedia comprehensively covers all aspects of what has become the dynamic domain of behavioral medicine. It collects together the knowledge generated by this interdisciplinary field, highlighting the links between science and practice.


Designing Health Messages

Designing Health Messages

Author: Edward W. Maibach

Publisher: SAGE

Published: 1995-02-10

Total Pages: 324

ISBN-13: 9780803953987

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The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design