Digital Luxury

Digital Luxury

Author: Wided Batat

Publisher: SAGE

Published: 2019-04-29

Total Pages: 318

ISBN-13: 1526483564

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.


Paris For Dummies

Paris For Dummies

Author: Cheryl A. Pientka

Publisher: John Wiley & Sons

Published: 2009-03-09

Total Pages: 389

ISBN-13: 0470480890

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Enjoy a magnifique trip to Paris Stroll the Champs-Elysées, visit the top of the Eiffel Tower, or linger in a cozy café. Take in the theater, a symphony, or dance the night away. Enjoy gourmet French cuisine or a picnic in the park. Savor a café au lait or a glass of Beaujolais. Go power shopping or bargain hunting. With this guide, you're ready for your exciting bon voyage! Open the book and find: Down-to-earth trip-planning advice What you shouldn't miss — and what you can skip The best hotels and restaurants for every budget Lots of detailed maps


The Personality of Paris

The Personality of Paris

Author: Alan R. H. Baker

Publisher: Bloomsbury Publishing

Published: 2021-01-28

Total Pages: 401

ISBN-13: 1350252662

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What was the personality of 19th-century Paris? To answer that question, this book eschews the conventional narrative and chronological route taken by most histories of Paris. Instead, it thematically analyses the complex personality traits of Paris from the onset of the Revolution of 1789 to the beginning of the Great War. Starting with the topographical and cultural legacies that late 18th-century Paris inherited from its foundation in pre-Roman and Roman times and from its medieval infancy and early-modern adolescence, The Personality of Paris unpacks the social and material complexity of the 19th-century city. It considers the role of immigration in the making of Parisians and in the city's growth from half a million in 1801 to almost three million in 1911. It examines the making of its distinctive landscape through the construction of monuments and architectural icons, through its massive re-modelling by Napoléon III and Baron Haussmann, through its five world exhibitions, through its emphasis on food, fashion and leisure, and through the ways in which Parisians sought rural release from urban pressure. Finally, the book considers the self-harm done to the person of 19th-century Paris by revolutions and wars and the damage inflicted on it by 20th-century hubristic politicians and architects.


The 360 Degree Brand in Asia

The 360 Degree Brand in Asia

Author: Mark Blair

Publisher: John Wiley & Sons

Published: 2003-02-17

Total Pages: 240

ISBN-13:

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"360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.