MCAT 528 Advanced Prep 2019-2020
MCAT 528 Advanced Prep 2019-2020

Author: Kaplan Test Prep

Publisher: Simon and Schuster

Published: 2018-10-02

Total Pages: 433

ISBN-13: 1506235336

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Kaplan's MCAT 528 Advanced Prep 2019-2020 features thorough subject review, more questions than any competitor, and the highest-yield questions available – all authored by the experts behind the MCAT prep course that has helped more people get into medical school than all other major courses combined. Prepping for the MCAT is a true challenge. Kaplan can be your partner along the way – offering guidance on where to focus your efforts, how to organize your review, and targeted focus on the most-tested concepts. This edition features commentary and instruction from Kaplan's MCAT experts and has been updated to match the AAMC's guidelines precisely—no more worrying if your MCAT review is comprehensive! The Most Practice More than 500 questions in the book and access to even more online – more practice than any other advanced MCAT book on the market. The Best Practice Comprehensive subject review is written by top-rated, award-winning Kaplan instructors. All material is vetted by editors with advanced science degrees and by a medical doctor. Online resources, including a full-length practice test, help you master the computer-based format you'll see on Test Day. Expert Guidance Star-Ratings throughout the book indicate how important each topic will be to your score on the real exam—informed by Kaplan's decades of MCAT experience and facts straight from the testmaker. We know the test: The Kaplan MCAT team has spent years studying every MCAT-related document available. Kaplan's expert psychometricians ensure our practice questions and study materials are true to the test.

The Personal MBA 10th Anniversary Edition
The Personal MBA 10th Anniversary Edition

Author: Josh Kaufman

Publisher: Penguin

Published: 2020-09-01

Total Pages: 497

ISBN-13: 0525543023

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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Reputation Management
Reputation Management

Author: John Doorley

Publisher: Routledge

Published: 2020-07-14

Total Pages: 473

ISBN-13: 135123501X

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Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

You Haven't Hit Your Peak Yet!
You Haven't Hit Your Peak Yet!

Author: Harvey Mackay

Publisher: John Wiley & Sons

Published: 2020-01-22

Total Pages: 226

ISBN-13: 1119658659

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Advice from one of America's most respected and well-connected business leadership gurus If you haven't reached your peak, you're not alone. But still, you're doing something right. Sound strange? Well, any businessperson worth their salt knows it takes determination to reach the finish line. The business world is constantly changing so it’s essential to learn, adapt, and grow. In all-new pieces of wisdom, common sense, and advice, Harvey Mackay shares his decades of business leadership acumen to show you how to stay relevant, fluid, and on the path for success. Find out how adversity can be your best friend Use humility in your successes to make good business partners Stop riding a dead horse Discover how recognition does wonders Told with the sort of straight-shooting humor that only Harvey Mackay can deliver, You Haven't Hit Your Peak Yet is your personal road map for the route that can take you to the top.

Advertising and the Mind of the Consumer
Advertising and the Mind of the Consumer

Author: Max Sutherland

Publisher: Routledge

Published: 2020-07-28

Total Pages: 337

ISBN-13: 1000248453

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By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. 'Essential reading for all practitioners and everyone interested in how advertising works .' - John Zeigler, DDB Worldwide. 'Finally, a book that evades the 'magic' of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.' - Ignacio Oreamuno, President, ihaveanidea.org '. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager's bookshelf.' - Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management 'Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.' - Professor Larry Chiagouris, Pace University 'Puts the psyche of advertising on the analyst's couch to reveal the sometimes surprising mind of commercial persuasion.' - Jim Spaeth, Former President, Advertising Research Foundation

Music Marketing for the DIY Musician
Music Marketing for the DIY Musician

Author: Bobby Borg

Publisher: Rowman & Littlefield

Published: 2020-01-07

Total Pages: 454

ISBN-13: 1538134632

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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Global Rankings and the Geopolitics of Higher Education
Global Rankings and the Geopolitics of Higher Education

Author: Ellen Hazelkorn

Publisher: Taylor & Francis

Published: 2016-11-18

Total Pages: 373

ISBN-13: 1317574079

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Global rankings and the Geopolitics of Higher Education is an examination of the impact and influence that university rankings have had on higher education, policy and public opinion in recent years. Bringing together some of the most informed authorities on this very complex issue, this edited collection of specially commissioned chapters examines the changes affecting higher education and the implications for society and the economy. Split into four interrelated sections, this book covers: The development of rankings in higher education, how they have impacted upon both the production of knowledge and its geography, and their influence in shaping policymaking. Overviews of the significance of rankings for higher education systems in Europe, Asia, Africa, Russia, South America, India and North America. An analysis of rankings in relation to key concerns that pervade contemporary higher education. Examination of the role rankings are likely to play in the future directions for higher education. This is a significant scholarly work that analyses in depth an important development in higher education systems, and which is likely to have an important influence upon how we understand the higher education policy-making process – past, present and future. It provides new analysis and conceptual understanding for researchers, and firm evidence for policy makers to use when addressing the value of rankings in measuring the quality of their institutions. Besides bringing together a powerful cast of academics, this book incorporates contributions from heads of important international higher education organisations – from both those involved in making and also in administering key decisions. This timely, reflective and accessible book forms crucial reading for those studying the subject of rankings, as well as the broader implications and unintended consequences of rankings on national higher education policies. Extending beyond academic researchers and students, this book will also be of significant interest to policymakers, higher education leaders and key stakeholders.

Uncopyable
Uncopyable

Author: Steve Miller

Publisher: Sound Wisdom

Published: 2020-03-03

Total Pages: 112

ISBN-13: 1640951717

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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.

Human Resource Management
Human Resource Management

Author: Mary Gowan

Publisher: SAGE Publications

Published: 2024-01-11

Total Pages: 706

ISBN-13: 1071927434

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Formerly published by Chicago Business Press, now published by Sage Human Resource Management: Managing Employees for Competitive Advantage, Fifth Edition offers a strategic framework—applicable across large and small organizations—to efficiently recognize and empower the right talent in a rapidly evolving business environment. Written in an accessible and engaging manner, authors Mary Gowan, Beverly DeMarr, and Jannifer David enable students to learn about the various practices and tools that can be used for effective employee management, as well as how to leverage them in different situations. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.