Content Rules
Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

The Astounding Broccoli Boy
The Astounding Broccoli Boy

Author: Frank Cottrell-Boyce

Publisher: Pan Macmillan

Published: 2015-03-26

Total Pages: 401

ISBN-13: 0230766374

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The Astounding Broccoli Boy is the hilarious tale of an unlikely (and very green) hero believing in himself and finding adventure. Rory Rooney likes to be prepared for all eventualities. His favourite book is Don't Be Scared, Be Prepared, and he has memorized every page of it. He could even survive a hippo attack. He knows that just because something is unlikely doesn't mean it won't ever happen . . . But Rory isn't prepared when he suddenly and inexplicably turns green. Stuck in an isolation ward in a hospital far from home with two other remarkably green children, Rory's as confused by his new condition as the medics seem to be. What if turning green actually means you've turned into a superhero? Rory can't wait to make it past hospital security and discover exactly what his superpower might be . . . This edition of Frank Cottrell Boyce's funny adventure features fantastic cover artwork and black and white inside illustrations from the incredible Steven Lenton.

Time Bomb
Time Bomb

Author: Joelle Charbonneau

Publisher: Houghton Mifflin Harcourt

Published: 2018

Total Pages: 355

ISBN-13: 0544416708

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Seven students trapped in their school after a bomb goes off must fight to survive while also discovering who among them is the bomber in this provocative new thriller from the author of the New York Times bestselling Testing Trilogy. Perfect for fans of This Is Where It Ends. A congressman's daughter who has to be perfect. A star quarterback with a secret. A guy who's tired of being ignored. A clarinet player who's done trying to fit in. An orphaned rebel who wants to teach someone a lesson. A guy who wants people to see him, not his religion. They couldn't be more different, but before the morning's over, they'll all be trapped in a school that's been rocked by a bombing. When they hear that someone inside is the bomber, they'll also be looking to one another for answers. Told from multiple perspectives, Time Bomb will keep readers guessing about who the bomber could be--and what motivated such drastic action.

With Malice
With Malice

Author: Eileen Cook

Publisher: Bonnier Publishing Fiction Ltd.

Published: 2016-06-09

Total Pages: 220

ISBN-13: 1471405869

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Wish you weren't here . . . When Jill wakes up in a hospital bed with her leg in a cast, the last six weeks of her life are a complete blank. All she has been told is that she was involved in a fatal accident while on a school trip in Italy and had to be jetted home to receive intensive care. Care that involves a lawyer. And a press team. Because maybe the accident . . . wasn't just an accident. With no memory of what happened or what she did, can Jill prove her innocence? And can she really be sure that she isn't the one to blame?

Penguin Readers Level 2: Boy In The Tower (ELT Graded Reader)
Penguin Readers Level 2: Boy In The Tower (ELT Graded Reader)

Author: Polly Ho-Yen

Publisher: Penguin UK

Published: 2021-09-30

Total Pages: 68

ISBN-13: 0241534321

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Penguin Readers is an ELT graded reader series for learners of English as a foreign language. With carefully adapted text, new illustrations and language learning exercises, the print edition also includes instructions to access supporting material online. Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content. The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers' story comprehension and develop vocabulary. Boy In The Tower, a Level 2 Reader, is A1+ in the CEFR framework. Sentences contain a maximum of two clauses, introducing the future tenses will and going to, present continuous for future meaning, and comparatives and superlatives. It is well supported by illustrations, which appear on most pages. Ade lives in a tower block in London. One day, something bad happens to Ade's mum. After that, she stays in her bedroom all the time and sleeps. Then buildings start falling down in the night, and there are strange plants on the street. What will happen to Ade and his friend Gaia? Visit the Penguin Readers website Exclusively with the print edition, readers can unlock online resources including a digital book, audio edition, lesson plans and answer keys.

The Emperor's Soul
The Emperor's Soul

Author: Brandon Sanderson

Publisher: Dragonsteel, LLC

Published: 2012-11-05

Total Pages: 128

ISBN-13: 1938570022

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WINNER, 2013 Hugo Award for Best Novella! From #1 New York Times bestselling author Brandon Sanderson, The Emperor’s Soul showcases a fascinating magic system as the clock ticks down for a condemned criminal. When Shai is caught replacing the Moon Scepter with her nearly flawless forgery, she must bargain for her life. An assassin has left the Emperor Ashravan without consciousness, a circumstance concealed only by the death of his wife. If the emperor does not emerge after his hundred-day mourning period, the rule of the Heritage Faction will be forfeit and the empire will fall into chaos. Shai is given an impossible task: to create—to Forge—a new soul for the emperor in less than one hundred days. But her soul-Forgery is considered an abomination by her captors. She is confined to a tiny, dirty chamber, guarded by a man who hates her, spied upon by politicians, and trapped behind a door sealed in her own blood. Shai’s only possible ally is the emperor’s most loyal councillor, Gaotona, who struggles to understand her true talent. Time is running out for Shai. Forging, while deducing the motivations of her captors, she needs a perfect plan to escape… -------------------- “Sanderson proves to be an exceptionally talented writer in the pages of this book. Complex as some of the background is, he never gets bogged down filling in details for the reader. Instead we learn everything we need seamlessly as the story unfolds. His prose is lyrical without ever getting in its own way … His characters are fascinating and fully realized. … The Emperor’s Soul is one of those rare high fantasies that feels fresh and is filled with a sense of wonder.” —Charles de Lint, Fantasy & Science Fiction -------------------- A note from the publisher: Brandon will send a free copy of this ebook to anyone who purchased the Tachyon Publications trade paperback. See the title page in the ebook preview for details.

So You Had to Build a Time Machine
So You Had to Build a Time Machine

Author: Jason Offutt

Publisher: Chicago Review Press

Published: 2020

Total Pages: 352

ISBN-13: 9780744300147

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Skid doesn't believe in ghosts or time travel or any of that nonsense on Syfy. Then one day an annoying theoretical physicist named Dave pops into the seat next to her at her least favorite Kansas City bar and disappears into thin air.

The Primer of Humor Research
The Primer of Humor Research

Author: Victor Raskin

Publisher: Walter de Gruyter

Published: 2008-11-06

Total Pages: 679

ISBN-13: 3110198495

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The book is intended to provide a definitive view of the field of humor research for both beginning and established scholars in a variety of fields who are developing an interest in humor and need to familiarize themselves with the available body of knowledge. Each chapter of the book is devoted to an important aspect of humor research or to a disciplinary approach to the field, and each is written by the leading expert or emerging scholar in that area. There are two primary motivations for the book. The positive one is to collect and summarize the impressive body of knowledge accumulated in humor research in and around Humor: The International Journal of Humor Research. The negative motivation is to prevent the embarrassment to and from the "first-timers," often established experts in their own field, who venture into humor research without any notion that there already exists a body of knowledge they need to acquire before publishing anything on the subject-unless they are in the business of reinventing the wheel and have serious doubts about its being round! The organization of the book reflects the main groups of scholars participating in the increasingly popular and high-powered humor research movement throughout the world, an 800 to 1,000-strong contingent, and growing. The chapters are organized along the same lines: History, Research Issues, Main Directions, Current Situation, Possible Future, Bibliography-and use the authors' definitive credentials not to promote an individual view, but rather to give the reader a good comprehensive and condensed view of the area.

Families Caring for an Aging America
Families Caring for an Aging America

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2016-12-08

Total Pages: 367

ISBN-13: 0309448069

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Family caregiving affects millions of Americans every day, in all walks of life. At least 17.7 million individuals in the United States are caregivers of an older adult with a health or functional limitation. The nation's family caregivers provide the lion's share of long-term care for our older adult population. They are also central to older adults' access to and receipt of health care and community-based social services. Yet the need to recognize and support caregivers is among the least appreciated challenges facing the aging U.S. population. Families Caring for an Aging America examines the prevalence and nature of family caregiving of older adults and the available evidence on the effectiveness of programs, supports, and other interventions designed to support family caregivers. This report also assesses and recommends policies to address the needs of family caregivers and to minimize the barriers that they encounter in trying to meet the needs of older adults.