Urban Events, Place Branding and Promotion
Urban Events, Place Branding and Promotion

Author: Waldemar Cudny

Publisher: Routledge

Published: 2019-10-01

Total Pages: 197

ISBN-13: 0429756216

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Chinese Soul Food
Chinese Soul Food

Author: Hsiao-Ching Chou

Publisher: Sasquatch Books

Published: 2018-01-30

Total Pages: 563

ISBN-13: 1632171244

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Any kitchen can be a Chinese kitchen with these 80 easy comfort food recipes—plus tips and techniques for cooking with a wok, stocking your pantry, making rice, and more. Chinese food is more popular than any other cuisine and yet it often intimidates North American home cooks. Chinese Soul Food draws cooks into the kitchen with accessible recipes that bring comfort with a single bite or sip. These are dishes that feed the belly and speak the universal language of "mmm!" In Chinese Soul Food, you’ll find: • 80 approachable recipes for homestyle Chinese dishes • Essential tips for Chinese cooking, including wok care, rice preparation, and more • Basic Chinese pantry staples, plus acceptable substitutions for busy cooks Recipes include: • Red-braised porky belly • Dry-fried green beans • Braised-beef noodle soup • Green onion pancakes • Garlic eggplant • Hsiao-Ching Chou’s famous potstickers • And much more! Recipes are streamlined to minimize the fear factor of unfamiliar ingredients and techniques, and home cooks are gently guided toward becoming comfortable cooking satisfying Chinese meals.

Ruby's Chinese New Year
Ruby's Chinese New Year

Author: Vickie Lee

Publisher: Godwin Books

Published: 2017-12-26

Total Pages: 42

ISBN-13: 1250133386

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As Ruby travels to her grandmother's house to bring her a gift for Chinese New Year, she is joined by all of the animals of the zodiac. Includes the legend of the Chinese horoscope and instructions for crafts. Full color.

The Rough Guide to Southeast Asia On A Budget
The Rough Guide to Southeast Asia On A Budget

Author: Rough Guides

Publisher: Penguin

Published: 2017-10-03

Total Pages: 1495

ISBN-13: 0241330106

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Packed with information to help you make the most of your time and money, including comprehensive transportation information, suggested itineraries, full-color maps, and advice on local culture, food, and language. Detailed listings give the low-down on the best hotels, hostels, bars, and restaurants, while "treat yourself" suggestions provide inspiration for when to splurge. Whether you want to take a slow boat down the Mekong, feast on dim sum in Hong Kong, kick-back on a white-sand beach in Thailand, or explore the temples of Bagan in Myanmar, this updated edition of The Rough Guide to Southeast Asia on a Budget is the ultimate companion to travel in Southeast Asia.

Chase's Calendar of Events 2019
Chase's Calendar of Events 2019

Author: Editors of Chase's

Publisher: Rowman & Littlefield

Published: 2018-09-30

Total Pages: 753

ISBN-13: 1641432640

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Find out what's going on any day of the year, anywhere across the globe! The world’s date book, Chase's is the definitive day-by-day resource of what America and the world are celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2019, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2019 is packed with special events and observances, including The International Year of the Periodic Table of Chemical Elements The Transit of Mercury National days and public holidays of every nation on Earth Celebrations and observances of Leonardo da Vinci's 500th death anniversary The 100th anniversary of the 1919 World Series Scandal The 50th anniversary of the Apollo 11 moon landing The 200th birthdays of Queen Victoria and Walt Whitman The 150th birth anniversary of Mohandas Gandhi and the 100th birth anniversary of Jackie Robinson Scores of new holidays and national days Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that NPR's Planet Money calls the "Oxford English Dictionary of holidays."

Ultimate Guide to Chinese Astrology
Ultimate Guide to Chinese Astrology

Author: Mandy Zeng

Publisher: Mandy Zeng

Published: 2022-10-01

Total Pages: 151

ISBN-13:

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Throughout history, Chinese astrology has played a key role. The zodiac is the visual representation of the twelve earthly branches and each of the 12 Chinese Zodiac signs belongs to yin-yang and one of the five elements-wood, Fire, Earth, Metal, and Water. These elements have a vital impact on a person's characteristics, preferences, strengths and weaknesses, hidden talents, careers, and relationships. 12 animal Chinese zodiac signs can give you a deeper understanding of your zodiac sign, your personality, and your relationship with families, partners, friends, bosses, and co-workers. You’ll discover how to use astrology to make your incompatible signs work. You’ll learn the tradition and customs of Chinese astrology. You’ll find the answer to lots of life questions, like “why are you like that? why have you not smooth in a certain year?” You’ll also get some auspicious tips to increase your luck. This guide will help you unlock the wisdom of Chinese Astrology.

Minor China
Minor China

Author: Hentyle Yapp

Publisher: Duke University Press

Published: 2021-03-12

Total Pages: 181

ISBN-13: 1478013060

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In Minor China Hentyle Yapp analyzes contemporary Chinese art as it circulates on the global art market to outline the limitations of Western understandings of non-Western art. Yapp reconsiders the all-too-common narratives about Chinese art that celebrate the heroic artist who embodies political resistance against the authoritarian state. These narratives, as Yapp establishes, prevent Chinese art, aesthetics, and politics from being discussed in the West outside the terms of Western liberalism and notions of the “universal.” Yapp engages with art ranging from photography and performance to curation and installations to foreground what he calls the minor as method—tracking aesthetic and intellectual practices that challenge the predetermined ideas and political concerns that uphold dominant conceptions of history, the state, and the subject. By examining the minor in the work of artists such as Ai Weiwei, Zhang Huan, Cao Fei, Cai Guo-Qiang, Carol Yinghua Lu, and others, Yapp demonstrates that the minor allows for discussing non-Western art more broadly and for reconfiguring dominant political and aesthetic institutions and structures.

Cinematic Guerrillas
Cinematic Guerrillas

Author: Jie Li

Publisher: Columbia University Press

Published: 2023-12-26

Total Pages: 217

ISBN-13: 023155639X

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Winner, 2024 Moving Image Book Award, Kraszna-Krausz Foundation How might cinema make revolution and mobilize the masses? In socialist China, the film exhibition network expanded from fewer than six hundred movie theaters to more than a hundred thousand mobile film projectionist teams. Holding screenings in improvised open-air spaces in rural areas lacking electricity, these roving projectionists brought not only films but also power generators, loudspeakers, slideshows, posters, live performances, and mass ritual participation, amplifying the era’s utopian dreams and violent upheavals. Cinematic Guerrillas is a media history of Chinese film exhibition and reception that offers fresh insights into the powers and limits of propaganda. Drawing on a wealth of archives, memoirs, interviews, and ethnographic fieldwork, Jie Li examines the media networks and environments, discourses and practices, experiences and memories of film projectionists and their grassroots audiences from the 1940s to the 1980s. She considers the ideology and practice of “cinematic guerrillas”—at once denoting onscreen militants, off-the-grid movie teams, and unruly moviegoers—bridging Maoist iconography, the experiences of projectionists, and popular participation and resistance. Li reconceptualizes socialist media practices as “revolutionary spirit mediumship” that aimed to turn audiences into congregations, contribute to the Mao cult, convert skeptics of revolutionary miracles, and exorcize class enemies. Cinematic Guerrillas considers cinema’s meanings for revolution and nation building; successive generations of projectionists; workers, peasants, and soldiers; women and ethnic minorities; and national leaders, local cadres, and cultural censors. By reading diverse, vivid, and often surprising accounts of moviegoing, Li excavates Chinese media theories that provide a critical new perspective on world cinema.

Lithium-Ion Batteries
Lithium-Ion Batteries

Author: Mohammad (Mim) Rahimi

Publisher: MDPI

Published: 2021-05-04

Total Pages: 230

ISBN-13: 3036505849

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Lithium-ion batteries (LIBs), as a key part of the 2019 Nobel Prize in Chemistry, have become increasingly important in recent years, owing to their potential impact on building a more sustainable future. Compared with other batteries developed, LIBs offer high energy density, high discharge power, and a long service life. These characteristics have facilitated a remarkable advance of LIBs in many frontiers, including electric vehicles, portable and flexible electronics, and stationary applications. Since the field of LIBs is advancing rapidly and attracting an increasing number of researchers, it is necessary to often provide the community with the latest updates. Therefore, this book was designed to focus on updating the electrochemical community with the latest advances and prospects on various aspects of LIBs. The materials presented in this book cover advances in several fronts of the technology, ranging from detailed fundamental studies of the electrochemical cell to investigations to better improve parameters related to battery packs.

The Coming Wave
The Coming Wave

Author: Mustafa Suleyman

Publisher: Crown

Published: 2023-09-05

Total Pages: 353

ISBN-13: 0593593952

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NEW YORK TIMES BESTSELLER • An urgent warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering artificial intelligence company DeepMind and current CEO of Microsoft AI “A fascinating, well-written, and important book.”—Yuval Noah Harari “Essential reading.”—Daniel Kahneman “An excellent guide for navigating unprecedented times.”—Bill Gates A Best Book of the Year: CNN, Economist, Bloomberg, Politico Playbook, Financial Times, The Guardian, CEO Magazine, Semafor • Winner of the Inc. Non-Obvious Book Award • Finalist for the Porchlight Business Book Award and the Financial Times and Schroders Business Book of the Year Award We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy. None of us are prepared. As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the center of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies. In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side, the threat of overbearing surveillance on the other. Can we forge a narrow path between catastrophe and dystopia? Is it possible to contain the threat of AI? This groundbreaking book from the ultimate AI insider establishes “the containment problem”—the task of maintaining control over powerful technologies—as the essential challenge of our age.