SHOPP
SHOPP

Author: California. State Highway Operation & Protection Program

Publisher:

Published: 1998

Total Pages: 134

ISBN-13:

DOWNLOAD EBOOK

Tales from the Marketplace
Tales from the Marketplace

Author: Nigel F. Piercy

Publisher: Routledge

Published: 2012-10-02

Total Pages: 365

ISBN-13: 1136010254

DOWNLOAD EBOOK

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.

Online Belongings
Online Belongings

Author: Debra Ferreday

Publisher: Peter Lang

Published: 2009

Total Pages: 256

ISBN-13: 9783039115297

DOWNLOAD EBOOK

"In her reading of cyberculture studies after the affective turn, the author argues for a new cyberculture studies that goes beyond dominant cultural narratives of the Internet as dystopian or utopian space, and pays attention to the ways in which online culture has become embedded in everyday lives. The book intervenes in narratives of virtual reality to propose that the Internet can be re-read as a space of fantasy.

E-commerce
E-commerce

Author: Inga D. Schmidt

Publisher: LIT Verlag Münster

Published: 2000

Total Pages: 212

ISBN-13: 9783825846619

DOWNLOAD EBOOK

According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Author: Harlan E. Spotts

Publisher: Springer

Published: 2014-11-10

Total Pages: 386

ISBN-13: 3319118455

DOWNLOAD EBOOK

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Handbook of Cultural Geography
Handbook of Cultural Geography

Author: Kay Anderson

Publisher: SAGE

Published: 2003

Total Pages: 612

ISBN-13: 9780761969259

DOWNLOAD EBOOK

Presenting a state-of-the-art assessment of the key questions informing cultural geography in the 21st century, this handbook emphasises the intellectual diversity of the discipline and is cross-referenced throughout.

Microsoft SQL Server 2008 Analysis Services Unleashed
Microsoft SQL Server 2008 Analysis Services Unleashed

Author: Irina Gorbach

Publisher: Pearson Education

Published: 2008-12-14

Total Pages: 1167

ISBN-13: 076868689X

DOWNLOAD EBOOK

As the foundation of the Microsoft Business Intelligence Strategy, Microsoft SQL Server 2008 Analysis Services provides users with faster access to data and even more tools for managing and analyzing data across multidimensional objects (databases, dimensions, cubes). Microsoft SQL Server 2008 Analysis Services Unleashed is the ultimate guide for anyone who is planning to use the latest version of Analysis Services. It gives readers insight into the way Analysis Services functions, and explains practical methods for designing and creating multidimensional objects. It also provides valuable insight into the reasons behind the design decisions taken by the product development team. The authors have been involved with Analysis Services from its earliest days. They have documented in detail the internal features of Analysis Services 2008, explaining server architecture, main data structures, data processing, and query resolution algorithms. Discover the new functionality introduced in Analysis Services 2008 including MDX enhancements and new DMV (dynamic memory views) Work with the Business Intelligence Development Studio, the new Dimension Editor, and Aggregation Designer interfaces Enjoy complete coverage of new Shared Scalable Databases scale-out infrastructure Learn the key concepts of multidimensional modeling Explore the multidimensional object model and its definition language Integrate multidimensional and relational databases Build client applications to access data in Analysis Services Unravel the inner workings of the server architecture, including main data structures, data processing, and query resolution algorithms Learn the main concepts of the MDX language and gain an in-depth understanding of advanced MDX concepts Gain a deeper understanding of the internal and external protocols for data transfer, including the XML/A protocol Discover how Analysis Services manages memory Explore the security model, including role-based security, code-access security, and data security Category: Microsoft SQL Server Covers: Microsoft SQL Server 2008 Analysis Services User Level: Intermediate-Advanced