12 Months of Marketing for Salon and Spa

12 Months of Marketing for Salon and Spa

Author: Elizabeth Kraus

Publisher: Createspace Independent Publishing Platform

Published: 2010

Total Pages: 0

ISBN-13: 9781451515954

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With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. * How can new stylists and estheticians carve out clientele as they launch their career? * What can industry professionals at any stage of their career do to create a new normal that transcends economic factors? * What should they be doing to take control of their business, growth of their client base, retail sales and income? With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career. The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.


Make Over Your Marketing, 12 Months of Marketing for Salon and Spa

Make Over Your Marketing, 12 Months of Marketing for Salon and Spa

Author: Elizabeth Kraus

Publisher: CreateSpace

Published: 2011-02-16

Total Pages: 298

ISBN-13: 9781456593384

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One of the few books of its kind, written specifically for salon and spa professionals, Make Over Your Marketing is a practical guide to changing the way that you understand "marketing" and to learn how to make your marketing work to build your client base, sell more retail, generate referrals organically, have more fun, and to build a bigger role for the salon and spa in the lives of clients. Each chapter provides the knowledge and tools to make over a specific aspect of salon and spa marketing. And each chapter is packed with page after page of unique ideas to help create compelling promotions, events and overall marketing in the salon and spa throughout the year. While it is written specifically with the salon or spa in mind, it can be utilized equally well by any personal care or service-oriented professional or business. This book will be a valuable source of inspiration, guidance and ideas for owners, managers and established industry professionals as well as for recent graduates who want to begin building their own client base.


Salon and Spa Marketing Calendar 2012

Salon and Spa Marketing Calendar 2012

Author: Elizabeth Kraus

Publisher: CreateSpace

Published: 2011-10-03

Total Pages: 26

ISBN-13: 9781466388208

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2012 Salon and Spa Marketing Calendar with ideas for marketing, promotion, social media marketing, events and more. This calendar will help you design and keep your marketing initiatives on track, all year long. You'll build marketing momentum by tapping into the inspiration and ideas in this calendar to help you attract, engage and retain clients, sell more retail, get more referrals and become more profitable. Visually, the calendar provides reminders and triggers for each month, so that e-mail marketing, blogging and social media marketing become part of your regular routine in a natural, easy-to-manage way. Build a bigger role for your business in the lives of your clients!


How to Start Up & Manage Your Own Hair Salon: And Make It Big in the Salon Business

How to Start Up & Manage Your Own Hair Salon: And Make It Big in the Salon Business

Author: Linda L. Chappo

Publisher:

Published: 2011-07-01

Total Pages: 312

ISBN-13: 9780982327951

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Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals


2011 Salon and Spa Marketing Calendar

2011 Salon and Spa Marketing Calendar

Author: Elizabeth Kraus

Publisher:

Published: 2010-08-25

Total Pages: 26

ISBN-13: 9781453769058

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Marketing ideas, events and promotions for 2011 for salon and spa from traditional to obscure. The 2011 Salon and Spa Marketing Calendar has literally hundreds of marketing ideas and how-to for the salon and spa business or independent professional to build business in 2011. Created by the author of "12 Months of Marketing for Salon and Spa" Elizabeth Kraus.


Start Your Own Hair Salon and Day Spa

Start Your Own Hair Salon and Day Spa

Author: Eileen Figure Sandlin

Publisher: Entrepreneur Press

Published: 2014-09-22

Total Pages: 242

ISBN-13: 1613082819

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Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.


Selling Skills for Spa’s, Salons & Health Clubs

Selling Skills for Spa’s, Salons & Health Clubs

Author: Gerard Assey

Publisher: Gerard Assey

Published: 2023-05-13

Total Pages: 214

ISBN-13:

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This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”


Hair Salon and Day Spa

Hair Salon and Day Spa

Author:

Publisher: Entrepreneur Press

Published: 2012-07-15

Total Pages: 1146

ISBN-13: 161308210X

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Succeed with style! Hair salons and day spas across the country are making as much as $300,000 a year - and you can, too. Whether you want to start a small salon out of your home or open a full-service day spa, this guide will show you exactly how to succeed. You don't even have to be a stylist. If you've got strong business skills, you can open a salon/spa, rent space to stylists, message therapists and nail artists, then sit back and rack in the cash. Inside our guide you'll find: Analyze the market, write a business plan and advertise effectively Establish a website to spread the word and bring in more revenue Increase sales with no extra effort by applying simple upselling techniques Keep track of your finances with ready-to-use work sheets Professional industry experts share inside information and invaluable advice, revealing how they have been successful in this lucrative business, and more importantly, how you can be successful, too. Attractive hair, newfound energy and a revitalized appearance are always in style, no matter what ups and downs await the economy. Whether you love styling hair or prefer managing personnel, you'll find that it pays to help people look good and feel great. This guide will show you the profitable way of making someone's day. Order today and get started on the path to success! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.


Spa, Salon & Health Club Selling Skills

Spa, Salon & Health Club Selling Skills

Author: Gerard Assey

Publisher: Gerard Assey

Published:

Total Pages: 214

ISBN-13:

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If you could drastically increase the value of each customer’s visit to your Spa, Salon or Health Club by 60% or more...(Yes, certainly more!), how would that impact your business's profitability? To be brutally honest, sadly, most spas, salons or health clubs LOSE that amount every time a customer walks out of their door! Salon Marketing has changed considerably over the last few years and so businesses need to embrace these changes to improve the way they sell to their clients without being 'in fear' of doing so. Besides the regular services & facilities offered, retail sales is now viewed as a significant source of additional revenue for salons and spas; and when successfully done, the profit from retail sales can even pay for the rent of your premises and part of the consumables. This book: "Spa, Salon & Health Club Selling Skills" is therefore is a must have for anyone in the spa/ beauty salon/ health club & similar businesses on how to take the business further by Selling: 1. Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2. Your Services. 3. Retailing your Products. 4. Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & their managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”


Esthetician Business Plan

Esthetician Business Plan

Author: Dagmara Ragone

Publisher: Independently Published

Published: 2019-10-30

Total Pages: 289

ISBN-13: 9781704057514

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Chapter 1. Esthetic Licenses, Requirements, State Boards List 1.A. Requirements by every State 1. B. List of all State BoardsChapter 2. Business Permits and RegistrationChapter 3. Location 3. A. Factors to take into consideration 3. B. Salon suits, Office and Retail spaces ComparisonChapter 4. Hours of OperationChapter 5. Products and Equipment Suppliers 5. A. Product Suppliers List - major skin care lines, eyelash extensions, eyelash and brow lifts/tints, masks, body wraps, French lines, Alghi based lines, CBD skin care products, sugaring, waxing and more 5. B. Private Label Lines List 5. C. Equipment Suppliers ListChapter 6. InsuranceChapter 7. Professional Business Associations and MembershipsChapter 8. Industry Trade ShowsChapter 9. Online Marketing 9. A. Websites & Builders, Domain Name Research and Registration, Hosting, Online Stores 9. B. Facebook / Instagram Ads 9. C. Groupon 9. D. Bundles, Memberships & Packages Ideas 9. E. Holidays, Occasion based PromotionsChapter 10. Offline Marketing 10. A. Printed Materials 10. B. Direct Mail 10. C. Radio 10. D. TV 10. E. Community & other Events 10. F. Networking 10. G. Client Incentives Referral Programs 10. H. Cross Referrals with other Beauty Workers 10. I. Fliers 10. J. Magazines, Local News Papers 10. K. Corporate Marketing 10. L. Car Magnets, Decals etc..Chapter 11. Trainings and CertificationsChapter 12. Advanced Modalities - Galvanic Current, Hydro-modalities, Laser modalities, Led Light Therapy, Microcurrent, Radiofrequency, Microdermabrasion, Microneedling, Chapter 13. AnteAge - Bone Marrow Stem Cells Microneedling Solution. Science, Human vs Plant Stem Cells, All AnteAge Products.Chapter 14. Medical Aesthetics & Holistic Esthetics. 14. A. Aesthetics / Medical / Med Spas. 14. B. Holistic EstheticsChapter 15. Tattooing - PMU / Microblading / Ombre / Shading Eyebrows, Eyeliner, Lips, Areola, Scar Camouflage, Scalp Micropigmentation 15. A. Licenses 15. B. Training, Equipment and SuppliesChapter 16. Payment Accepting AppsChapter 17. Scheduling/Booking ApsChapter 18. Taxes 18. A. Tax Departments by State - List with links 18. B. Sales Tax 18. C. Personal Tax Return ( 1040 ) 18. D. Business Tax Return ( Schedules: C, SE )Chapter 19. 1099 Independent Contractor vs W-2 EmployeeChapter 20. Booth / Room RentingChapter 21. Accounting & BookkeepingChapter 22. How much money do I need to bring in every month to be safely/profitably on my own - Solo Esthetician ?Chapter 23. Treatment Release Forms / After Care FormsChapter 24. Esthetician Attire / ShoesChapter 25. Music for the SpaChapter 26. Work / Life Balancing tipsChapter 27. Amazon, Ebay, DHGate, Alibaba, AliexpressChapter 28. Amazon Links - products, supplies, equipment etc...