This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Want to be a better speaker? Get How to Give a Speech! World-renowned speech expert Dr. Gary Genard reveals the secrets of a great performance every time in this powerful handbook. Inside are 101 "quick-tips" to dramatically improve your public speaking success. This is the fastest and easiest guide to better speaking skills you'll ever find.
90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.
Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance to your voice, from your beliefs to your life experience, you're constantly sending signals about the kind of person you are. All of these signals, such as your facial expressions, your body movements, your vocal pitch, and more, are powerful and important in convincing others of your message. In You Are the Message, Roger Ailes argues that each and every one of us has the tools within us to persuade and influence others. And in this practical, sensible and entertaining book, you'll learn how to present a message so compelling that even your most stubborn detractor will see the merit of your ideas.
Veteran educator Marilee Sprenger explains how to teach the essential, high-frequency words that appear in academic contexts--and reverse the disadvantages of what she calls "word poverty." Drawing on research and experience, Sprenger provides a rich array of engaging strategies to help educators across all content areas and grade levels not only teach students a large quantity of words but also ensure that they know these words well. You'll find An overview of how the brain learns and retains new words, including the three stages of building long-term memories: encoding, storage, and retrieval. Encoding strategies to introduce words in novel ways and jump-start the memory process. Rehearsal strategies to help students put words into long-term storage. Review strategies to help students strengthen their retrieval skills and gain the automaticity needed for reading comprehension. Ways to address planning and assessment as crucial, intersecting supports of a robust vocabulary program. This comprehensive resource has everything you need to help your students profoundly expand their vocabulary, enabling them to speak, read, and write with greater understanding and confidence.